A SaaS founder needed to go from zero CRM to a fully
operational lead generation system — fast. I built the entire HubSpot
infrastructure from scratch: a 10-stage LinkedIn outreach pipeline, 12 custom
contact properties, BANT-based lead scoring, and a complete follow-up...
Built a dual-table Airtable system to track all follow-up commitments and meeting outcomes for executive clients. Follow-Ups table captures stakeholder, type, priority, due date, and completion status — ensuring zero dropped commitments.