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A SaaS founder needed to go from zero CRM to a fully
operational lead generation system — fast. I built the entire HubSpot
infrastructure from scratch: a 10-stage LinkedIn outreach pipeline, 12 custom
contact properties, BANT-based lead scoring, and a complete follow-up task
system with messaging guidance per lead tier. Every prospect was researched,
qualified, and logged with intake notes, pain points, and a recommended next
action. The result was a working B2B outreach operation that went from empty CRM
to 5 active leads, 3 companies, 6 prioritized follow-up tasks, and a live sales
pipeline — all built and populated in a single session.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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AI Lead Qualification & Appointment Automation System
AI Lead Conversion Platform — Telegram, CRM & Automated Scheduling
Designed and developed an AI-powered lead conversion system that handles incoming Telegram conversations from first contact to qualification, CRM synchronization, and appointment booking.
The AI works with conversation history, lead profile data, unanswered questions, current funnel stage, available actions, and verified CRM data to determine the next appropriate step and generate structured responses.
The system automatically creates and updates leads in the CRM, manages qualification stages, books meetings, generates Yandex Telemost links, sends reminders, handles rescheduling, and escalates exceptional cases to a human manager.
The architecture includes dialogue state management, message deduplication and batching, PostgreSQL persistence, concurrency protection, validation before actions are executed, and safeguards against sending unverified or prohibited information.
This is not just an AI chatbot — it is an automated sales workflow that connects Telegram, AI, CRM, scheduling, and human escalation into one controlled process.
AI makes decisions within controlled business rules instead of operating as an unrestricted chatbot.
The concurrency safeguards and validation-before-actions detail is a strong distinction here—booking systems usually fail at the edges, not in the happy path. I’d expose a compact lead state to the operator (stage, next action, last unanswered question) so a human can resume...
Meta Ads B2B SaaS Lead Generation — 1,000+ Leads in One Month
I managed Meta Ads lead-generation campaigns for a B2B SaaS business, with the objective of reaching relevant business decision-makers and generating qualified opportunities for the sales pipeline.
The campaigns targeted audiences including business owners, HR professionals, managers, and organizational decision-makers using a combination of audience research, targeted messaging, lead forms, WhatsApp, website journeys, and retargeting.
My Role
I worked across:
Meta Ads campaign strategy
B2B SaaS lead generation
Facebook & Instagram advertising
Audience and market research
Decision-maker targeting
Campaign & ad-set structure
Instant Form campaigns
WhatsApp lead generation
Website conversion campaigns
Ad copy & creative strategy
Retargeting
Budget optimization
CPL monitoring
Lead-quality analysis
A/B testing
Continuous campaign optimization
Campaign Result
🚀 1,000+ B2B leads generated in a single month
The strategy wasn't focused simply on generating the cheapest possible leads. I worked to connect advertising with the wider sales process:
Target Audience → Ad → Lead → Qualification → Follow-up → Demo/Opportunity → Customer
My experience on both the marketing and sales sides of SaaS helped me evaluate campaigns beyond clicks and lead volume, with greater attention to prospect relevance and the potential to move leads through the sales pipeline.
This project demonstrates my experience using Meta Ads as a scalable B2B lead-generation channel for SaaS businesses.
Detailed campaign screenshots and performance evidence are available on request.
Automated Lead Capture, Validation & Multi-CRM Sync Pipeline (n8n)
