What finally fixed our conversion rate
We stopped treating our store like a catalog.
And built a journey instead:
Step 1: Teach
Step 2: Compare
Step 3: Convert
Result?
Higher AOV, lower drop-off, better ad performance.
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🌿 This herbal brand's homepage was bleeding sales — and they had no idea. Here's exactly what we fixed.
I recently redesigned the homepage for The People's Herbalist, a wellness e-commerce brand. No data tricks. Just sharp CRO thinking applied to every element. Here's the breakdown.
━━━ BEFORE — what was hurting conversions ━━━
❌ Hero headline: "Sip With Purpose This Season" — seasonal, vague, zero pain point addressed
❌ CTAs like "Explore Herbal Drinks" buried and competing with each other
❌ Zero trust signals above the fold — no reviews, no guarantees visible
❌ Product grid cluttered — no hierarchy, no clear browsing path
❌ Too many sections fighting for attention with no logical flow
━━━ AFTER — rebuilt around conversion ━━━
✅ New hero: "Stop Guessing. Find The Herbs Your Body Needs." — pain-aware, emotion-led
✅ Dual CTA: Shop Now + Take the Quiz — visitors self-select their intent
✅ Trust badges directly below the hero: 1-on-1 Support, Expert Care, Daily Wellness
✅ Clean visual category grid — Tinctures, Bundles, Teas, Drinks — scannable in 3 seconds
✅ Founder story + star ratings on product cards — authority and social proof baked in
━━━━━━━━━━━━━━━━━━
The biggest shift wasn't visual — it was strategic.
The old page was designed around the brand's story.
The new one is designed around the visitor's problem.
That's the CRO mindset.
A homepage isn't a brochure. It's a conversion machine. Every element should answer one question: "Can I trust this, and should I act now?"
━━━━━━━━━━━━━━━━━━
Does your store's homepage look like the "before"?
I'm offering free CRO homepage audits for e-commerce brands this month. I'll review your page and tell you the exact changes that could lift your conversions — no fluff, no upsell.
Drop a comment below or message me here . 👇
#CRO #EcommerceDesign #ConversionOptimization #UXDesign #FreelanceDesign #Shopify #EcommerceTips #WebDesign
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Hero Section Glow-Up ✨
Before → Confusing, low clarity
After → Clear, trust-driven, conversion-focused
✔ Strong headline
✔ Trust signals added
✔ Better CTA placement
✔ Cleaner UX
Simple changes. Real impact.
Before vs After – which one wins? 👇
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Los Sueños Fishing – Replo PDP
End-to-end design and development of a custom Shopify product page. Designed desktop and mobile layouts in Figma and built the live PDP using Replo with a clean, conversion-focused structure.
Tools: Figma, Replo, Shopify
Tools used:
Figma (UI/UX design), Replo (development), Shopify
Live page:
https://lossuenosfishing.com/pages/los-suenos-lp
Design file:
https://www.figma.com/design/CDm9jHLWZUO511DyMHASQI/Los-Suenos
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🦷 New Lead Generation Page for a Local Dental Clinic
Designed a conversion-focused landing page in Figma, crafted for both desktop and mobile users. The layout emphasizes ease, trust, and quick patient engagement.
💻 Highlights:
📞 Integrated call feature for instant contact
📝 Simple appointment form that drives inquiries
🎨 Color balance supporting clarity and visual flow
📱 Fully responsive experience optimized for performance
Built to help patients in Dublin connect with their local dentist effortlessly — blending smart design with smooth interaction.
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📱 Just wrapped up these iOS App Preview Screens!
Designed a full set of App Store preview visuals for a food delivery app, focusing on clarity, rhythm, and story flow — every frame crafted to highlight what matters most: speed, variety, and convenience.
🎨 Built using Apple’s official iOS App Preview ratios (9:16) for optimal visibility across all iPhone models.
🧩 Each screen tells a slice of the brand story ~ from “everything you crave” to “delivered fast.”
💡 Goal: create scroll-stopping visuals that feel consistent, appetizing, and conversion-ready for App Store visitors.
Feeling good about this one ~ simple, bold, and built for attention.
🍔 From idea to iPhone, all designed with purpose.
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💆♂️ Just wrapped up this Chiropractic Care landing page! This one was all about balance — blending calm design with smart automation.
🎨 Designed a clean, high-fidelity mockup focused on trust and clarity. ⚙️ Brought it to life inside GoHighLevel, complete with automated lead workflows. 🎯 Every element aimed at one goal — turning curiosity into booked appointments.
Feeling sharper after this one. 🧠 Ready to align a few more brands before year’s end.
💬 DMs open if you need a landing page that feels human and converts naturally.
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Jump Pages — the secret weapon for Ecom brands. 🚀
They boost profits without increasing ad spend by turning cold traffic into warm, ready buyers.
A Jump Page isn’t built to sell — it’s built to educate, build trust, and create belief before sending visitors to your Product Page (PDP).
Funnel: 👉 Ads → Jump Page → Product Page → Cart → Checkout
Test by splitting traffic 50/50 between your PDP and Jump Page funnel.
If it doesn’t win, add a small “Shop Section” and test again.
Once it works, send all cold traffic through your Jump Page — and watch conversions climb effortlessly. 💡
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