Meta Ads Video Editing — Lead Generation Campaign Client: Palmary Loans (Australian Mortgage Broker) Platform: Meta — Facebook & Instagram (Feed, Reels, Stories) Goal: Generate qualified leads for mortgage brokering services

Palmary Loans needed a consistent flow of short-form video content to run as paid Meta ads targeting Australian homebuyers and property investors. The brief was clear — take raw footage and turn it into scroll-stopping creatives that could drive real lead volume in a competitive financial services market.

What I delivered:

Starting from raw talking-head footage, I edited multiple video variations across formats — vertical Reels, square feed ads, and Story placements — each adapted to how that specific placement is consumed. One source shoot, multiple assets ready to test.

Every video was built around the three things that make financial service ads convert on Meta: a strong hook in the first 2–3 seconds that speaks directly to a homebuyer's anxiety or aspiration, a clean benefit-driven middle section that builds trust fast, and a clear CTA close that removes friction and tells the viewer exactly what to do next.

Captions were added with clean modern styling — essential for financial content where the majority of viewers watch on silent autoplay. Motion graphics and text overlays were used to emphasise key messages (rates, savings, trust signals) without overwhelming the speaker.

Music selection matched the professional yet approachable tone a mortgage broker needs — reassuring, not corporate. The kind of energy that says "I'm on your side" rather than "I'm a bank."

Delivered: —> Multiple short-form video cuts (Reels, Feed, Stories) —> Animated captions throughout —> Platform-optimised exports for direct Meta upload —> Variations ready for A/B testing