Sanjeev Thakur
Design Partner | Web, E-commerce, CRO & Digital
Self Sourced — Kajabi Website, Digital Product & Funnel Development
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🎬 Great video editing does more than make your content look polished.
It gives people a reason to stop scrolling and keep watching.
Transitions, captions, animations, and effects are valuable. However, they cannot guarantee engagement or retention on their own.
Strategic video editing focuses on:
⚡ Capturing attention within the first three seconds
✂️ Removing unnecessary pauses, repetition, and distractions
🎯 Keeping every scene focused on the core message
⏱️ Maintaining a fast and engaging pace
🎧 Using music, sound effects, and voiceovers intentionally
📖 Turning raw footage into a compelling visual story
📈 Creating content designed to support clicks, leads, and conversions
My goal is not simply to deliver a polished video.
I create attention-grabbing, conversion-focused content that communicates clearly and keeps viewers watching.
🚀 Available for:
📱 Short-form videos and social media reels
📣 Meta and performance advertising creatives
🛍️ E-commerce product and promotional videos
▶️ YouTube videos and Shorts
🏢 Corporate, educational, and brand content
✨ Have raw footage or a creative idea?
Let’s transform it into content your audience will remember and act on.
📩 Send me a message to discuss your next video project.
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Meta Ads Video Editing — Lead Generation Campaign
Client: Palmary Loans (Australian Mortgage Broker)
Platform: Meta — Facebook & Instagram (Feed, Reels, Stories)
Goal: Generate qualified leads for mortgage brokering services
Palmary Loans needed a consistent flow of short-form video content to run as paid Meta ads targeting Australian homebuyers and property investors. The brief was clear — take raw footage and turn it into scroll-stopping creatives that could drive real lead volume in a competitive financial services market.
What I delivered:
Starting from raw talking-head footage, I edited multiple video variations across formats — vertical Reels, square feed ads, and Story placements — each adapted to how that specific placement is consumed. One source shoot, multiple assets ready to test.
Every video was built around the three things that make financial service ads convert on Meta: a strong hook in the first 2–3 seconds that speaks directly to a homebuyer's anxiety or aspiration, a clean benefit-driven middle section that builds trust fast, and a clear CTA close that removes friction and tells the viewer exactly what to do next.
Captions were added with clean modern styling — essential for financial content where the majority of viewers watch on silent autoplay. Motion graphics and text overlays were used to emphasise key messages (rates, savings, trust signals) without overwhelming the speaker.
Music selection matched the professional yet approachable tone a mortgage broker needs — reassuring, not corporate. The kind of energy that says "I'm on your side" rather than "I'm a bank."
Delivered:
—> Multiple short-form video cuts (Reels, Feed, Stories)
—> Animated captions throughout
—> Platform-optimised exports for direct Meta upload
—> Variations ready for A/B testing
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Short-form interview video for AutoHDR — a real estate AI tool
Format: 32-second YouTube/social cut
Starting point: Single talking-head raw footage file, zero graphics
The client provided a raw interview clip of Eli Jones and a finished reference video showing their expected motion graphics style. The task was to match — and deliver — that same production quality from scratch.
What I built:
Rather than simply layering a screen recording over the speaker (the easy shortcut most editors take), I created actual motion graphics — animated UI elements, product screenshot compositions, and dynamic transitions that integrated with the interview footage naturally.
Captions were designed with clean, modern styling and smooth animation — not static subtitles, but motion-timed text that moves with the energy of the video. A music track was selected to match the pacing and professional tone of the brand.
Delivered: Watermarked preview cut, export-ready for approval — full production from raw footage to finished video.
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