LUMA Beauty — Skincare Email Campaign
Project type: Spec project
Industry: Skincare / E-commerce
Role: Copywriter
The project
LUMA Beauty is a fictional skincare brand created for this portfolio project.
I developed a 5-email campaign around a Barrier Repair Hydrating Moisturizer,...
I think I’ve finally decided on my copywriting niche.
I’m leaning toward e-commerce specifically skincare & makeup brands. 💄
Funny enough, most of the sample emails I’ve written so far have been for fictional fitness coaches.
But the more I explore copywriting, the more I...
Just added a new copywriting project to my portfolio ✍️
Fitness Coach Lead-Nurture Email Sequence
A 6-email sequence designed to move a lead from:
→ Problem awareness
→ Belief shift
→ Building desire
→ Objection handling
→ Offer
→ CTA
The goal wasn't just to write emails that sound...
I specialize in writing email sequences for fitness coaches that generate leads, build trust, and drive sales.
Been working on writing high conversion email sequences for a fictional fitness coach realistically looking at the pain points of clients and doing deep research on what client actually wants.AI powered copywriter who specializes in email sequences ,sales emails ,landing page...