Saira Naseem
DTC Creative Strategist for Beauty & Skincare Brands
- 15
- Followers
Indie Lee — Welcome Email Strategy & Redesign
Overview
A speculative email strategy and redesign project for Indie Lee, created to practice customer research, email strategy, copywriting, and email design for a beauty/skincare brand.
The Challenge
The original welcome email strongly...
Welcome Email Strategy for Fitness Coaches
I helped rethink the first email a fitness coach sends to a new subscriber — turning it from a simple freebie delivery email into a trust-building, conversion-focused experience.
The Problem
Many welcome emails focus on:
Free workouts
...
Turning Product-Focused Copy Into Conversion-Focused Copy
For this Salt & Stone concept, I rewrote their 4-step shower routine email with a stronger focus on conversion.
Instead of simply highlighting the products, I built the copy around:
The customer’s pain points
Their desired...
Most businesses don’t have an email problem.
They have a message problem.
You can send 10 emails a month, but if the subject line doesn’t create curiosity, the opening doesn’t hold attention, and the CTA doesn’t give people a reason to act…
The emails won’t convert.
I’m starting my...
A small milestone in my journey as a conversion copywriter. 🤍
I recently reached out to an ecommerce business, and they replied asking:
“Can I see a free sample first?”
For me, that was a win.
Instead of jumping straight into writing, I decided to research the brand first.
I looked...
