MIRA is an Indian beauty brand developed around a simple question:
Can an Indian beauty brand feel culturally familiar, offer beauty products made with Indian skin tones in mind, and still feel contemporary and memorable?
THINKING
I wanted the brand to feel rooted in Indian culture...
Furly is a pet food and grooming brand created around a simple idea: make pet care feel more playful, expressive and connected to the personality of pets.
The project developed from the name into the character, mascot and packaging system, creating one consistent brand world.