Conversion Funnel Audit (1 flow, 1 day)Zhenya Mar
I audit one key conversion flow in your product, e.g:
- Home → First Value,
- First Value → Trial/Pay,
- Trial → Paid,
- Feature → Upgrade)
diagnose the biggest leaks, and deliver clear, prioritized fixes in a problem → what to change → expected outcome format.
This is designed for fast wins with real impact on conversions and revenue.
You get a screen map, prioritized list, and clear fixes you can action immediately.
Clients should provide product access (link & test account), context on primary goal metric, and any analytics access if available.
Scope line: 1 flow only, no full redesign, no implementation, no user research
#conversion audit, funnel leak diagnosis, prioritized fixes, conversion improvements, UX & product growth, activation → paid conversion, screen map
What's included
20-min Kickoff + Flow Alignment
A short kickoff to select the exact conversion flow we’ll audit and align on your main business goal + north star metric. We confirm the product area, success metric, and access needed
Screen map of the chosen flow
A clear screen-by-screen visual map of the one flow we audit:
1) Visitor → Signup → First Key Value
2) Signup → First Key Value → Trial Start / Feature Activation
3) Trial Start → Paid Conversion
4) Feature Access → Upgrade / Paid Plan
5) Home / Hero → Signup / CTA Action
Each flow defined by you and me at kickoff and tied to a measurable conversion metric. This helps you and your team see the exact structure before we dive into problems
Leak diagnosis with root causes
Identification of specific conversion leaks in the chosen flow, stated as clear root causes so you know why users drop and where the biggest impact opportunities are.
Prioritized fixes (problem → change → expected result)
A prioritized list of 3–5 fixes written in problem → what to change → expected result format. Each fix is actionable and ready for your team to implement immediately.
Prioritization rationale
Short explanation of why these fixes are top priority based on impact, effort, and your north star metric. This helps product and engineering align and reduces debate in backlog.
Text audit summary (clear & concise)
A clean text summary of findings and fixes (no video), organized so you can share with stakeholders or drop straight into your team backlog.
Example work
Starting at$500
Duration1 day
Tags
Figma
Google Analytics
Notion
Funnel Building
Product Designer
UX Designer
Service provided by
Zhenya Mar Bangkok, Thailand
- 4
- Followers
Conversion Funnel Audit (1 flow, 1 day)Zhenya Mar
Starting at$500
Duration1 day
Tags
Figma
Google Analytics
Notion
Funnel Building
Product Designer
UX Designer
I audit one key conversion flow in your product, e.g:
- Home → First Value,
- First Value → Trial/Pay,
- Trial → Paid,
- Feature → Upgrade)
diagnose the biggest leaks, and deliver clear, prioritized fixes in a problem → what to change → expected outcome format.
This is designed for fast wins with real impact on conversions and revenue.
You get a screen map, prioritized list, and clear fixes you can action immediately.
Clients should provide product access (link & test account), context on primary goal metric, and any analytics access if available.
Scope line: 1 flow only, no full redesign, no implementation, no user research
#conversion audit, funnel leak diagnosis, prioritized fixes, conversion improvements, UX & product growth, activation → paid conversion, screen map
What's included
20-min Kickoff + Flow Alignment
A short kickoff to select the exact conversion flow we’ll audit and align on your main business goal + north star metric. We confirm the product area, success metric, and access needed
Screen map of the chosen flow
A clear screen-by-screen visual map of the one flow we audit:
1) Visitor → Signup → First Key Value
2) Signup → First Key Value → Trial Start / Feature Activation
3) Trial Start → Paid Conversion
4) Feature Access → Upgrade / Paid Plan
5) Home / Hero → Signup / CTA Action
Each flow defined by you and me at kickoff and tied to a measurable conversion metric. This helps you and your team see the exact structure before we dive into problems
Leak diagnosis with root causes
Identification of specific conversion leaks in the chosen flow, stated as clear root causes so you know why users drop and where the biggest impact opportunities are.
Prioritized fixes (problem → change → expected result)
A prioritized list of 3–5 fixes written in problem → what to change → expected result format. Each fix is actionable and ready for your team to implement immediately.
Prioritization rationale
Short explanation of why these fixes are top priority based on impact, effort, and your north star metric. This helps product and engineering align and reduces debate in backlog.
Text audit summary (clear & concise)
A clean text summary of findings and fixes (no video), organized so you can share with stakeholders or drop straight into your team backlog.
Example work
$500