What's included

• 20-min Kickoff + Flow Alignment

  A short kickoff to select the exact conversion flow we’ll audit and align on your main business goal + north star metric. We confirm the product area, success metric, and access needed

• Screen map of the chosen flow

  A clear screen-by-screen visual map of the one flow we audit: 1) Visitor → Signup → First Key Value 2) Signup → First Key Value → Trial Start / Feature Activation 3) Trial Start → Paid Conversion 4) Feature Access → Upgrade / Paid Plan 5) Home / Hero → Signup / CTA Action Each flow defined by you and me at kickoff and tied to a measurable conversion metric. This helps you and your team see the exact structure before we dive into problems

• Leak diagnosis with root causes

  Identification of specific conversion leaks in the chosen flow, stated as clear root causes so you know why users drop and where the biggest impact opportunities are.

• Prioritized fixes (problem → change → expected result)

  A prioritized list of 3–5 fixes written in problem → what to change → expected result format. Each fix is actionable and ready for your team to implement immediately.

• Prioritization rationale

  Short explanation of why these fixes are top priority based on impact, effort, and your north star metric. This helps product and engineering align and reduces debate in backlog.

• Text audit summary (clear & concise)

  A clean text summary of findings and fixes (no video), organized so you can share with stakeholders or drop straight into your team backlog.