What's included

• 30-min Kickoff + North Star Alignment

  We align on your main business goal, north star metric, and define the end-to-end path (screens and milestones) I’ll audit. We confirm access needed and what success looks like.

• Full screen map of user journey

  A screen-by-screen visual map of the whole journey (landing/home → signup/activation → key value → trial → paid). This serves as the base for diagnosing conversion leaks.

• End-to-end conversion leak diagnosis

  Identification of the biggest conversion friction points across the journey, with specific root causes tied to your north star metric. Visitor → First key value → Payment

• Prioritized growth opportunities (top 7)

  Ranked list of growth improvement opportunities, written in problem → what to change → expected outcome format. Top opportunities first, so your team knows what to tackle and why.

• Prioritization rationale

  A short explanation of why each opportunity is ranked where it is (impact × effort × alignment with your main metric), so your team can focus without debate.

• Text audit summary (clear & concise)

  A clean text summary of the journey map, findings, and prioritized fixes ready for product and engineering backlog