Brand Toolbox — Essential

Pro

Ville Oké

Starting at

10,000

About this service

Summary

The Brand Toolbox — Essential package is for businesses that have already started to gain some momentum and now need a cohesive visual identity to unify every touchpoint. In addition to the logotype, color palette, and typographic system, this tier delivers supporting visual elements, relevant mock-ups and guidelines that clearly illustrate the final brand execution.

We collaborate closely to shape your brand’s identity, beginning with thorough market research and competitive analysis to anchor the creative direction. Next, we review curated moodboards to establish a clear visual trajectory. I then develop two design routes and refine the selected concept based on your feedback.

The completed identity is delivered as a guideline document in your preferred format, either PDF or Figma, along with a folder containing every asset in the necessary formats.

Process

1. Discover

Collect data and inspiration

Map and analyze competition

Strategy and concept development

Create 2-3 moodboards to exemplify different visual directions

2. Design

Sketching out early versions of the tools in the toolbox

Creating 2-3 design routes to exemplify different visual directions

Testing the different routes by applying them to relevant mockups

3. Develop

Update and finalize the chosen design route based on client input

Fine-tune and test the tools in the toolbox to make sure they live up to the latest standards in digital and print

4. Deploy

Deliver the tools in all relevant formats

Create implementation guidelines and templates

Implement the chosen route throughout all different channels (if applicable)

Hand-over to in-house design teams

What's included

Logotype
• Wordmark • Symbol • Lockup variations
Typography
• Font specifications • Layout system • Typographic hierarchy
Color
• Primary color • Supporting colors • Neutral colors • Color codes • Color usage specifications
Visual element
A dynamic and flexible graphic device. Could be a background pattern, a shape or something else.
Implementation examples (10x)
Might typically include quick mockups for website, print application, merchandise or physical spaces.
Brand Guidelines
• Delivered as a Figma file or a PDF depending on you preferences • Outlining simple rules for usage of each element • Grids and layout specifications

Example projects

Trackstack — The inbox for demos

a link to the video instead.

Vively — Own your health

Eco Tree Care — Visual Identity

Recommendations

(5.0)

Erik Uppenberg • Sveriges Lärare

Client • May 27, 2025

Recommended

Ville Oké has developed the visual identity for Sveriges Lärare (the Swedish Teachers' Union), as well as for our sister organizations: Lärarnas a-kassa, Lärarförlaget, and Lärarfortbildning. Ville is a designer with a strong sense of style, creating laser-sharp and cohesive visual identities with an excellent eye for detail and consistency.

Sarah Coats Chandler • We Can Communications

Client • May 22, 2025

Recommended

Ville developed my company brand and visual identity in a quick and productive sprint process. He had a clear work flow defined for us to meet the tight deadline which meant that I could make informed decisions quickly and with clarity. I am super happy with the end result and would not hestitate to recommend Ville - or indeed work with him in a professional capacity.

Karl August Gratte • Refensa AB

Client • May 22, 2025

Recommended

Ville did an amazing job rebuilding our homepage for Refensa. He pivoted our already existing brand and design and made our homepage look 10times more lively and fresh. Job was done in webflow and after we were able to do some maintainence ourselfs. Would definitly recommend!

Mikael Friberg • Peacemountain

Client • May 22, 2025

Recommended

One of the best designers I've worked with. He builds design and identity systems from first draft to finished toolbox with equal parts sharp mind and sharp pen! Very intuitive and focused when it comes to understanding what the identity needs to convey and how it should reflect the brand. I highly recommend giving him a call today!

Peter Lansfjord • Gifted

Client • May 22, 2025

Recommended

Ville has been extraordinary at quickly grasping our intentions and transforming them into an amazing look and feel. Over many years, we’ve worked together on various digital media projects, and he has consistently delivered on time with a level of quality that give us significant attention from both customers and partners. I’m happy to recommend Ville as a designer at the highest level.

Johan Dahl • Kvadrat Revision AB

Client • May 22, 2025

Recommended

Ville hjälpte oss att rebranda hela vår revisions- och redovisningsbyrå. Han gav oss en ny grafisk profil och hjälpte oss med namn, logotyp och hemsida. Samarbetet var väldigt smidigt genom hela processen och vi upplevde hela tiden att Ville var lyhörd och på ett väldigt imponerade sätt inkorporerade vår bild av vad bolaget skulle symbolisera i den nya profilen. Vi är otroligt nöjda och rekommenderar honom varmt.

Rasmus Nyberg • Gifted

Client • May 22, 2025

Recommended

Our company's brand profile, entirely crafted by Ville, consistently receives outstanding feedback. His exceptional design skills and understanding of our vision has been key to the success of our brand. Highly recommend!

Duration

4 weeks

Skills and tools

Brand Designer

Brand Strategist

UI Designer