Brand Toolbox — Comprehensive

Pro

Ville Oké

Starting at

25,000

About this service

Summary

Brand Toolbox — Comprehensive is a complete branding solution engineered to position your organisation as a market leader. It provides everything required to deploy, govern, and evolve a modern brand. The package includes custom imagery, motion graphics, an iconography system and exhaustive brand guidelines, future-proofing your visual identity across all printed and digital media. We collaborate closely to shape your brand’s identity, beginning with thorough market research and competitive analysis to anchor the creative direction. Next, we review curated moodboards to establish a clear visual trajectory. I then develop three design routes and refine the selected concept based on your feedback. Upon completion, all assets are delivered as a digital brand portal, giving your team instant access to the latest downloadable files along with clear implementation guidelines and inspirational mock-ups.

Process

1. Discover

Collect data and inspiration

Map and analyze competition

Strategy and concept development

Create 2-3 moodboards to exemplify different visual directions

2. Design

Sketching out early versions of the tools in the toolbox

Creating 2-3 design routes to exemplify different visual directions

Testing the different routes by applying them to relevant mockups

3. Develop

Update and finalize the chosen design route based on client input

Fine-tune and test the tools in the toolbox to make sure they live up to the latest standards in digital and print

4. Deploy

Deliver the tools in all relevant formats

Create implementation guidelines and templates

Implement the chosen route throughout all different channels (if applicable)

Hand-over to in-house design teams

What's included

Logotype
• Wordmark • Symbol • Lockup variations
Typography
• Font specifications • Layout system • Typographic hierarchy
Color
• Primary color • Supporting colors • Neutral colors • Color codes for digital and print • Color usage specifications
Visual element
A dynamic and flexible graphic device. Could be a background pattern, a shape or something else.
Icons (20X)
Icon library with 20 icons
Image style (10x)
Examples of image style for the brand
Implementation examples (10X)
Might typically include quick mockups for website, print application, merchandise or physical spaces.
Animation
Typically Includes animation of the logo for a loading screen or an end screen of a video.
Brand Guidelines — Digital Brand portal
A digital home for your brand where all of the latest assets can be downloaded together with detailed guidelines on how to use the brand and some inspiring examples.

Example projects

a link to the video instead.

Blackwall — Securing a more human web

The Swedish Teachers Union (Sveriges Lärare)

Gifted — Digital marketplace for Giftcards

Recommendations

(5.0)

Erik Uppenberg • Sveriges Lärare

Client • May 27, 2025

Recommended

Ville Oké has developed the visual identity for Sveriges Lärare (the Swedish Teachers' Union), as well as for our sister organizations: Lärarnas a-kassa, Lärarförlaget, and Lärarfortbildning. Ville is a designer with a strong sense of style, creating laser-sharp and cohesive visual identities with an excellent eye for detail and consistency.

Sarah Coats Chandler • We Can Communications

Client • May 22, 2025

Recommended

Ville developed my company brand and visual identity in a quick and productive sprint process. He had a clear work flow defined for us to meet the tight deadline which meant that I could make informed decisions quickly and with clarity. I am super happy with the end result and would not hestitate to recommend Ville - or indeed work with him in a professional capacity.

Karl August Gratte • Refensa AB

Client • May 22, 2025

Recommended

Ville did an amazing job rebuilding our homepage for Refensa. He pivoted our already existing brand and design and made our homepage look 10times more lively and fresh. Job was done in webflow and after we were able to do some maintainence ourselfs. Would definitly recommend!

Mikael Friberg • Peacemountain

Client • May 22, 2025

Recommended

One of the best designers I've worked with. He builds design and identity systems from first draft to finished toolbox with equal parts sharp mind and sharp pen! Very intuitive and focused when it comes to understanding what the identity needs to convey and how it should reflect the brand. I highly recommend giving him a call today!

Peter Lansfjord • Gifted

Client • May 22, 2025

Recommended

Ville has been extraordinary at quickly grasping our intentions and transforming them into an amazing look and feel. Over many years, we’ve worked together on various digital media projects, and he has consistently delivered on time with a level of quality that give us significant attention from both customers and partners. I’m happy to recommend Ville as a designer at the highest level.

Johan Dahl • Kvadrat Revision AB

Client • May 22, 2025

Recommended

Ville hjälpte oss att rebranda hela vår revisions- och redovisningsbyrå. Han gav oss en ny grafisk profil och hjälpte oss med namn, logotyp och hemsida. Samarbetet var väldigt smidigt genom hela processen och vi upplevde hela tiden att Ville var lyhörd och på ett väldigt imponerade sätt inkorporerade vår bild av vad bolaget skulle symbolisera i den nya profilen. Vi är otroligt nöjda och rekommenderar honom varmt.

Rasmus Nyberg • Gifted

Client • May 22, 2025

Recommended

Our company's brand profile, entirely crafted by Ville, consistently receives outstanding feedback. His exceptional design skills and understanding of our vision has been key to the success of our brand. Highly recommend!

Duration

8 weeks

Skills and tools

Brand Designer

Brand Strategist

UI Designer