Brand Toolbox — Core

Starting at

$

3,000

About this service

Summary

Brand Toolbox — Core is a lean, budget-friendly starter package for solo founders, side-hustlers, and very small teams who need to “look legit” fast. It outfits you with the cornerstone elements to get you started on your brand journey.
The engagement is a one-week brand sprint: after you complete a brief on vision, goals, and competitors, I quickly generate several identity concepts, and together we refine the strongest option.
The accelerated schedule of a brand sprint keeps costs low, but it also limits the scope. Extended assets such as imagery, iconography, or detailed guidelines are reserved for higher tiers. Rapid feedback and decisive approvals are therefore essential for success.
This concentrated, fast-paced way of working gives great results and can often be superior to longer processes with many people involved that tend to get stuck in long discussions.

Process

1. Discover
Collect data and inspiration
Map and analyze competition 
2. Design
Sketching out as many ideas as possible
Choosing and sorting through sketches
3. Design
Update and finalize the chosen design route based on client input
4. Deploy
Deliver the tools in all relevant formats

What's included

  • Logo

    • Wordmark • Symbol • Lockup variations

  • Typography

    • Font specifications

  • Color

    • Primary color • Supporting colors • Neutral colors

  • Brand document

    • A Figma or Illustrator document containing your brand assets

Recommendations

(5.0)

Ville Oké has developed the visual identity for Sveriges Lärare (the Swedish Teachers' Union), as well as for our sister organizations: Lärarnas a-kassa, Lärarförlaget, and Lärarfortbildning. Ville is a designer with a strong sense of style, creating laser-sharp and cohesive visual identities with an excellent eye for detail and consistency.

Ville developed my company brand and visual identity in a quick and productive sprint process. He had a clear work flow defined for us to meet the tight deadline which meant that I could make informed decisions quickly and with clarity. I am super happy with the end result and would not hestitate to recommend Ville - or indeed work with him in a professional capacity.

Karl August Gratte • Refensa AB

Client • May 22, 2025

Ville did an amazing job rebuilding our homepage for Refensa. He pivoted our already existing brand and design and made our homepage look 10times more lively and fresh. Job was done in webflow and after we were able to do some maintainence ourselfs. Would definitly recommend!

Mikael Friberg • Peacemountain

Client • May 22, 2025

One of the best designers I've worked with. He builds design and identity systems from first draft to finished toolbox with equal parts sharp mind and sharp pen! Very intuitive and focused when it comes to understanding what the identity needs to convey and how it should reflect the brand. I highly recommend giving him a call today!

Peter Lansfjord • Gifted

Client • May 22, 2025

Ville has been extraordinary at quickly grasping our intentions and transforming them into an amazing look and feel. Over many years, we’ve worked together on various digital media projects, and he has consistently delivered on time with a level of quality that give us significant attention from both customers and partners. I’m happy to recommend Ville as a designer at the highest level.

Johan Dahl • Kvadrat Revision AB

Client • May 22, 2025

Ville hjälpte oss att rebranda hela vår revisions- och redovisningsbyrå. Han gav oss en ny grafisk profil och hjälpte oss med namn, logotyp och hemsida. Samarbetet var väldigt smidigt genom hela processen och vi upplevde hela tiden att Ville var lyhörd och på ett väldigt imponerade sätt inkorporerade vår bild av vad bolaget skulle symbolisera i den nya profilen. Vi är otroligt nöjda och rekommenderar honom varmt.

Rasmus Nyberg • Gifted

Client • May 22, 2025

Our company's brand profile, entirely crafted by Ville, consistently receives outstanding feedback. His exceptional design skills and understanding of our vision has been key to the success of our brand. Highly recommend!


Duration

1 week

Skills and tools

Brand Designer

Brand Strategist

UI Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma

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