Brand Book by Jasmine Lilly

Brand Book

Jasmine Lilly

Contact for pricing

About this service

Summary

Your brand identity is the soul of your business; the visual language that tells your unique story and connects you with your audience. Imagine your brand as a living entity, with its own personality, voice, and style. My role is to capture that essence through thoughtful design and vibrant illustrations that resonate with your target market.

Together, we'll create a cohesive visual identity that spans across your branding, social media and web presence. This unified approach ensures that every interaction with your brand is memorable and impactful. From the colors and typography to custom illustrations that bring your story to life, each element will be carefully crafted to reflect your brand's values and vision and leave a lasting impression.

Let’s work together to build a brand identity that stands out and truly represents what you stand for!

Process

Defining Your Brand: We'll start with a discovery call to get a clear sense of what you're building. I will guide you through the process of defining and understanding your target audience, market competition, and unique selling points in order to identify your brand’s mission, vision, and values.

Creating A Blueprint: You'll determine the key touchpoints where customers will interact with your brand, such as websites, social media, packaging, and advertisements, thereby creating the blueprint for your brand book.

Dicovering Your Aesthetic: Now that we've outlined the spirit of your brand and created a blueprint for your brand book, I will curate 3 - 5 design directions we can explore including mood boards, color palettes and inspiration. I'll ask you the right questions to help you articulate your aesthetic so you can decide upon a visual language that represents your brand.

Refining & Designing: The process of designing your brand requires clear and open communication. You'll give feedback, I'll refine, and together we'll develop your brand's key visual elements including logo, color palette, typography, and imagery.

Creating Brand Guidelines: Together we'll establish comprehensive brand guidelines that document how your brand should be represented across various platforms. Include instructions for logo usage, color codes, fonts, and tone of voice.

Your Brand Book Is Ready: We deliver your brand book and walk you through each component, providing you with a comprehensive visual framework for expressing your mission, voice and values.

What's included

2 - 3 Logo Designs
Your brand book begins with your logo design including color and size variations alongside specific uses.
3 Typographic Fonts
This section specifies the typefaces to be used for your brand communications, including headings, subheadings, and text.
Color Palette
Includes your brand's primary and secondary colors, with color codes (hexadecimal, RGB, CMYK, etc.) to ensure consistency.
Brand Application
I will provide examples of how to maximize your branding in different contexts such as printed marketing materials, websites, social media.
Guidelines
Guidelines are provided for using social media, interacting with your audience, color palette and logo usage across various contexts.
Client Google Drive
Creation of a shared Google drive to hold all of the files.

Example projects

The Loft Spa Rebrand and Interior Redesign

Treeline Coffee Branding & Swag

Roots Kitchen & Cannery Branding & Web Design

Recommendations

(5.0)

Sophia Li

Client • Apr 26, 2025

Recommended

We so loved working with Jasmine as our designer and planner for our wedding. She didn't just create beautiful, hand-drawn invitations and a seamlessly organized program; she infused every detail with meaning and purpose, reflecting our values and creating a truly personal and unforgettable experience for us and our guests. Jasmine has a rare gift for transforming vision into reality, and we couldn't have asked for a more thoughtful, creative, and dedicated partner on our special day.

Natalie Van Dusen • Treeline Coffee Roasters

Client • Apr 26, 2025

Recommended

I have worked with Jasmine for over a decade. She's brilliantly talented and creative! Jasmine has an incredible ability to take ideas and elevate them into something truly exceptional. She listens deeply, understands the vision, and brings fresh, thoughtful perspectives. I highly recommend her!

Patrick Burr • Roots Kitchen & Cannery

Client • Apr 26, 2025

Recommended

I owe much of the success of Roots Kitchen & Cannery's jams and pickles to the gorgeous label design that Jasmine has done for us. Beyond that I've had her do just about every other task imaginable for my brand. She has designed tradeshow booths, websites, enamel pins, hats and stickers. Sometimes I have a very clear idea what I want and sometimes I trust her with more creative freedom. I'm never disappointed and her turnaround time is incredible.

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer