Brand Identity File
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About this service
Summary
I will deliver an identity strategy file, a crucial tool to ensure that all brand activities align with your values, mission, and aesthetic. It helps maintain consistency and cohesiveness in your brand's messaging and visual representation, ensuring that all efforts are in line with your overall brand strategy.
Before starting the work on a brand identity strategy file, we'll schedule a call to discuss your brand's objectives, vision, and message that you want to convey. After that, I will send you a Brand Questionnaire that will help me understand your needs better.
Once we have a clear understanding of your requirements, I'll start working on a brand identity file for your brand.
By having a brand identity file in place, you can ensure that all aspects of your brand, including marketing campaigns, product design, and customer communication, are consistent with your brand's identity and mission.
What's included
Section 1: Brand Overview
Values Personality Brand Identity Tone of Voice Brand Equity Execution Brand Positioning Brand Responsibility Brand Awareness
Section 2: Visual Personality
Design Guidelines Mood boards
Section 3: Target audience
Section 3: Target Audience Three objecives: Demographic, Behavioural, Psychographic Three brand personas
Example projects
Skills and tools
