Go-to-market strategy

Starting at

$

2,300

About this service

Summary

I'm here to help you identify the best way to launch your business into your market in the most budget-efficient and effective way.
Growing up in a family of entrepreneurs, I cultivated a passion for building and growing businesses. Armed with a BA in International Economics and an MA in Marketing, I honed my skills in marketing and communications climbing the ranks of London-based multinationals for seven years. In 2019, my ambition to work with start-ups, make a more positive impact, and live a more balanced life, led me to launch Matterra: a boutique marketing consultancy, to help start-ups craft communication strategies that drive growth. Over the past six years, I have partnered with founders across the US, EU, and UK markets, enabling start-ups at every stage from Pre-seed to Series C generate up to $12m/year in revenue. Two years ago, I took the Business Sustainability Course at Cambridge University (CISL) and focused Matterra’s services on climate-tech startups, aligning my expertise with my passion for solutions to climate change. I have since worked with pioneering start-ups in the carbon removal and sustainability spaces, including InPlanet and Ecosia, helping them achieve growth while amplifying their mission.

FAQs

  • Can you work alongside our internal team?

    Absolutely. We are used to collaborating with technical, creative, marketing, and leadership teams.

  • What else can you do?

    I can create your customer journey, your lifecycle marketing strategy (email marketing, push notifications, in-app messages) and your ongoing communications strategy. I also partner with talented experts for brand design, logo design, website design and set up, SEO, copywriting, and more.

What's included

  • A strategy deck including all of the following

    Brand strategy deck including: * Market analysis * Overview of the competitive and regulatory landscape in your target region and how you fit in (your positioning) * Your Unique Selling Preposition * Your Brand Positioning, including Brand Vision, Customer Truth, Brand Purpose, Brand Essence and Brand Promise * 2-3x Target personas including their demographics, characteristics, pain points, opportunities, and benefits to highlight for each of them

  • Calls

    1x Kick-off workshop to get key information from you 1x 60-minute call to take you through the deck and collect your feedback

  • Revisions

    1x round of revisions based on your feedback


Duration

3 weeks

Skills and tools

Digital Marketer

Growth Marketer

Marketing Strategist

Google Analytics

Miro

Shopify

SimilarWeb

Tableau

Industries

Sustainability
CleanTech
Renewable Energy