Go-to-market strategy for Carbon Removal company

Create the first marketing strategy for a carbon removal start-up that leverages enhanced rock weathering, following their pre-seed funding round.

Performed market research, competitor analysis, target audience and persona creation analysis, and crafted a unique position for InPlanet in their market.

Crafted a marketing strategy to help InPlanet establish a strong position in the carbon removal market.

Included content strategy, omni-channel strategy, KPIs and budget.

Created a branding campaign to re-introduce InPlanet to its B2B target audience.