Go-to-market strategy for Carbon Removal company
Ellie Stamouli
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Posted Sep 2, 2024
Created the GTM strategy for Carbon Removal Seed start-up InPlanet
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Challenge
Create the first marketing strategy for a carbon removal start-up that leverages enhanced rock weathering, following their pre-seed funding round.
Method
Performed market research, competitor analysis, target audience and persona creation analysis, and crafted a unique position for InPlanet in their market.
Results
Crafted a marketing strategy to help InPlanet establish a strong position in the carbon removal market.
Included content strategy, omni-channel strategy, KPIs and budget.
Created a branding campaign to re-introduce InPlanet to its B2B target audience.