Ecosia, the search engine that plants trees, wanted to re-activate two segments of app users who had stopped engaging with the app.

Devised the re-engagement strategy for the internal team.

Recommended investigating the issue for each of the segments via a survey and user interviews.

Suggested creative ways to address pain points and highlight the value of using Ecosia over competitors.

Created a plan to address pain points for each segment, including a follow-up campaign, an always-on campaign, extensions, and metrics for success.

Crafted content to target users via Instagram, Facebook, TikTok, email, and push notifications.

Delivered strategy recommendations to cross-functional internal team.