Increased customer retention by 145% YoY
Challenge
Abound, a $50m evaluated wholesale e-commerce marketplace had grown significantly over the previous year but struggled to retain newly acquired customers.
Method
Took over Lifecycle Marketing Strategy from previous agency.
Overhauled the tone of voice, content strategy, segmentation strategy, and email template look & feel in Klaviyo.
Implemented a new post-purchase program.
Results
+108% MoM and 145% YoY Customer retention.
+19% incremental revenue from email.
X2 conversion from Abandoned Cart flow.
+14% increased AOV from email channel.
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Posted Feb 1, 2023
Drove growth in customer retention, AOV, conversion and incremental revenue by leading Lifecycle Marketing for B2B marketplace Abound.
Delivered 20% of total revenue via email & SMS channels
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