Lifecycle Marketing audit + strategy + implementation

Contact for pricing

About this service

Summary

Looking for someone to come in and own the email and/or SMS channels for you or some fresh eyes on your current activity on email and/or SMS channels?

Or perhaps you’re looking for a detailed strategy based on your objectives. A professional to create and execute impactful campaigns that look good, are on brand and bring results.
Hi, I’m Ellie. I’ve worked in marketing for 12 years, both in-house and consulting high-growth start-ups, generating up to $12m/year in revenue.
In 2019, my ambition to work with more climate-friendly companies, making more positive impact, and living a more balanced life, led me to launch my own boutique agency, Aenae (now Matterra).
Based in London, I work remotely for most of our clients in the US, UK and Europe.
I work best when you trust me, fully. And with these qualifications, you don’t need to worry about me knowing my stuff:
• Economics BA (University of Macedonia)
• Marketing MA (University of Strathclyde)
• Certificate in Business Sustainability Management (University of Cambridge)

What's included

  • 30-minute call

    To go through your objectives in detail.

  • A deep-dive into your ESP and database

    I analyze the performance and health of current database across email campaigns and automations, SMS

  • Comprehensive email and/or SMS report

    We create an in-depth reporting dashboard, which looks at your past activity, including a breakdown and roll-up of the data across email & SMS campaigns, automations, revenue, and database growth.

  • A detailed and engaging deck

    Combining data, graphs and visuals to demonstrate your current performance and indicate benchmarks and best-in-class examples.

  • Another 30-minute call

    To go through the deck and discuss the recommendations.

  • Campaign creation

    scheduling and reporting of campaigns in your ESP, in collaboration with your in-house team (if you have one).

  • Copywriting and asset creation

    if required

  • Dashboard update

    The reporting dashboard is updated in intervals that we agree on.

  • Bi-weekly 1-2-1s

    and ongoing Slack support.


Skills and tools

Email Marketer
Google Analytics
Google Slides
Klaviyo
MailChimp

Industries

CleanTech
Sustainability
E-Commerce

Work with me


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