Fractional CMO

Contact for pricing

About this service

Summary

Looking for a marketing expert to own strategy and execution across your marketing channels so you can focus on running your business? Some fresh eyes on your current activity and a detailed strategy based on your objectives?

Or perhaps you’re looking for a seasoned expert to make sense of the mess, organise your marketing efforts, ensure your activity is on par with industry best practices and ensure your channels are working as efficiently as possible for you and yielding results.
Hi, I’m Ellie. I’ve worked in marketing for 12 years, both in-house and consulting high-growth start-ups, generating up to $12m/year in revenue.
In 2019, my ambition to work with more climate-friendly companies, making more positive impact, and living a more balanced life, led me to launch my own boutique agency, Aenae (now Matterra).
Based in London, I work remotely for most of our clients in the US, UK and Europe.
With these qualifications, you don’t need to worry about me knowing my stuff:
• Economics BA
• Marketing MA (University of Strathclyde)
• Certificate in Business Sustainability Management (University of Cambridge)

What's included

  • 30-minute call

    To go through your objectives in detail.

  • A deep-dive into your brand

    I analyze positioning, competitors, offering and current marketing activity.

  • Set up your functions

    Set up of your marketing function including staffing, 
if needed.

  • A strategy deck

    Including competitor analysis, positioning map, USP, content pillars and more.

  • A detailed and engaging report

    Combining data, graphs and visuals to demonstrate your current performance and indicate benchmarks and best-in-class examples.

  • Another 30-minute call

    to go through the deck and report and discuss the recommendations.

  • Campaign creation

    scheduling and reporting of across marketing platforms in collaboration with your in-house team (if you have one).

  • Copywriting & asset creation

    if required.

  • Bi-weekly 1-2-1s

    and ongoing Slack support.


Skills and tools

Growth Marketer
Marketing Strategist
Consultant
Google Slides
Microsoft PowerPoint

Industries

CleanTech
Sustainability
E-Commerce

Work with me