Packaging & POS design Card: Power Up Your Brand’s Range

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About this service

Summary

Let’s Skyrocket Your Products to Success! 🚀
Get ready to transform your brand materials into powerful assets. Let’s collaborate to create designs that not only look amazing but also drive results.
As a graphic designer specializing in packaging and POS design, I create visually stunning, functional, and brand-aligned solutions that captivate your audience and elevate your product's presence. Whether launching a new product, rebranding, or designing eye-catching retail displays, I combine creativity with technical expertise to deliver designs that tell your story, communicate your values, and drive sales.
I'll ensure your packaging and POS materials are with high precision print-ready file preparation, material recommendations, structural design, and expertise in print techniques like embossing, foil stamping, and UV coating. From concept to final product, I’ll work closely with you to handle every detail to make your brand unforgettable.
Choosing the right packaging:
The dealbreaker between you and competitors. It’s about creating an experience that resonates, humanizes your brand, and builds trust. I’ll help you select the perfect solutions tailored to your product and audience.
Available Packaging Options:
Outer Packaging: Durable, eye-catching solutions.
Inner Packaging: Functional, elegant unboxing experiences.
Product Packaging: Custom designs to highlight uniqueness.
Boxes: Rigid to folding cartons for impact.
Adornments: Sleeves, stickers, ribbons, and more for luxury.
Vacuum Pouches: Freshness and convenience.
Bottles: Sleek, sustainable options.
Cans & Tins: Timeless, eco-friendly designs.
Tubs & Tubes: Versatile for creams, gels, and more.
Cups & Cartons: Ideal for food, beverages, and retail.
Creative Packaging: innovative, surprising designs.
Sustainable Packaging: Eco-conscious materials.
Gift Packs: Curated for special occasions.
Events Pack: Seasonal designs (e.g., Christmas, Easter).
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Boost your product’s shelf presence:
With captivating retail scenography. From freestanding displays to theatrical setups, I create immersive experiences that draw attention and tell your brand’s story.
Available Solutions:
Freestanding & Entryway Displays: Command attention at key retail points.
Gondola Displays & Display Cases: Organize and highlight your products with style.
Retail Shelving: Shelf talkers, header cards, and more to enhance visibility.
Theatrical & Event Totems: Create drama and impact for special promotions.
Permanent Display Units: Timeless designs for lasting brand presence.
Ephemeral Stands & Shop-in-Shop: Temporary setups that make a big impression.

Process

Milestones
Discovery, Q&A Review and briefing
We’ll start by diving into your vision, goals, and brand values. Through a detailed conversation, I’ll gather insights about your brand, storytelling, target audience, and any specific keywords or ideas you’d like to incorporate
2. Research & Benchmarking
I’ll develop 3 initial concepts. Benchmark and brainstorming for the best materials and printing finishes.
3. Design & Mockup
You’ll receive 3 polished design proposals with mockups and a detailed presentation. You'll chose one concept.
4. Print & Production Technical Expertise
Material Selection: Guidance on choosing the right materials for durability, functionality, and sustainability.
Print Techniques: Expertise in advanced printing methods.
Finishes & Effects: Recommendations for finishes like matte/gloss lamination, embossing, debossing, foil stamping...
Die-Cut & Structural Design: Creating die-cut templates and structural designs.
Color Management: Expert knowledge of CMYK, Pantone (PMS), RAL and spot color systems to ensure color accuracy across all materials.
Regulatory Compliance: Assistance with meeting industry-specific labeling and packaging regulations (e.g., FDA, EU standards).
Production Optimization: Researching cost-effective production without compromising quality.
5. Final Delivery: You’ll get optimized print-ready files, mockups, and all necessary assets.
6. Project Review:
We’ll wrap up with a discussion about the process. Your feedback is invaluable—it helps me improve and ensures you’re completely satisfied with the experience and results.
Optional - Sustainability-Focused Solutions:
Eco-friendly design options using sustainable materials and practices.
Recommendations for reducing environmental impact without compromising aesthetics.
After each ✨ I'll submit the work in progress for your feedback, ensuring the ongoing process aligns perfectly with your vision

What's included

  • Discovery Q&A

    A quick questionnaire to uncover your brand’s essence, goals, and audience, ensuring your packaging or POS event perfectly reflects your business.

  • Benchmark and Creative Direction ⭐

    Three curated mood boards, inspired by your guidelines and our Discovery review, to spark creativity and set the perfect direction for your product’s packaging design or POS event. Followed by sketches, technical plans, printing style and materials research to bring your vision to life.

  • Design and Visualization ⭐

    I’ll craft three custom packaging or POS design concepts, presenting you with distinct directions to choose from. Each concept will be showcased in a professional presentation, complete with realistic mockups that bring your designs to life and help you visualize their impact in real-world settings.

  • Refine the design ⭐

    After you choose a concept, I’ll refine it to perfection and deliver a detailed document outlining materials, printing techniques, and scenography. This ensures clarity and precision as we move toward final production and delivery.

  • Final Delivery

    High-precision print-ready files (.pdf or .eps) and packaging dielines, expertly prepared for production. Includes optional hot stamping, embossing, and other premium finishes to elevate your design (if applicable).

  • Modification rounds

    This package is open to 2 modification rounds for the deliverables that are marked with a ⭐​


Skills and tools

Graphic Designer

Packaging Designer

Print Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Blender

Industries

Food and Beverage
Beauty
Events