Pixel and Purpose Card: Bold Mini Branding for Small Budgets

Pro

Nadia Mousaoui

Starting at

1,500

About this service

Summary

Small Business, Big Impact – Even on a Budget

You might think a standout brand identity is out of reach, but it’s not. Whether you’re just starting out or already on your journey, this package is designed for you. From logos to colors, typography to style, we’ll craft memorable, eye-catching visual identity 💫

With 17+ years of agency experience in graphic design, I’ll guide you seamlessly through the process of finding a cohesive identity, that reflects your vision and makes you stand out in the crowd.

Together, we’ll turn your vision into a brand that shines! ✨

This package goes with 2 modification rounds for marked deliverable. Additional changes can be discussed and may involve extra costs.

Process

Milestones for a successful logo quest

1. Discovery & Q&A Review ✨

We’ll start by diving into your vision, goals, and brand values. Through a detailed conversation, I’ll gather insights about your dream brand, target audience, and any specific keywords or ideas you’d like to incorporate.

2. Research & Benchmarking

I’ll analyze your competitors and industry trends to identify opportunities for differentiation. To spark creativity, I’ll create mood boards that reflect your brand’s personality and inspire the design direction.

3. Creative Phase & Sketching

Using insights from the Discovery and Research phases, I’ll translate ideas into quick sketches. This step allows us to explore concepts visually and lay the foundation for your logo’s design.

4. Proposals & Presentation ✨

From the sketches, I’ll refine the top 3 concepts into polished digital designs. Each proposal will include a color palette, font pairings, and mockups to showcase how the logo works in real-world applications. These will be presented in a comprehensive stylescape document for your review.

5. Refinement & Brand Guidelines ✨

Once you’ve selected your favorite logo, I’ll refine it to perfection, ensuring it’s versatile and responsive across different mediums. After your approval, I’ll create a detailed brand guideline document that outlines logo usage, color codes, typography, and more.

6. Final Delivery ✨

Once the design is finalized and approved, I’ll deliver a complete set of high-quality graphic files tailored for all your needs. You’ll also receive alternate versions (such as monochrome, simplified, and horizontal/vertical layouts) to ensure your logo adapts perfectly to any context or medium. This includes vector files (AI, EPS, SVG) as well as PNG, PDF and JPEG formats for web and print use.

7. Project Review ✨

We’ll wrap up with a discussion about the process. Your feedback is invaluable—it helps me improve and ensures you’re completely satisfied with the experience and results.

After each ✨ I'll submit the work in progress for your feedback, ensuring the ongoing process aligns perfectly with your vision.

What's included

Brand Discovery
A Q&A document to define your goals, business core values and purpose.
3 custom logo design concepts ⭐
3 creative directions. You will choose one.
Color palette ⭐
For each logo concept, custom colors carefully picked, to reflect you brand: CMYK, RGB, HEX and Pantone.
Typography ⭐
For each logo concept, 2 variable fonts for pairing.
Responsive logo ⭐
Main logo, secondary logo, favicon, monogram, horizontal and vertical.
Stylescape ⭐
For each logo concept, a PDF document with mood boards, colors, fonts, textures, mockups and images that explore the possible look and feel of the project, before committing to one creative direction.
Mini Guidelines
A PDF document that combine the logo do's & don'ts, colors, fonts, with additional graphic elements to be defined: icons, pattern...
Final Deliverable files
Chosen logo on various format: vector (.ai, .eps, .pdf) for print and digital, web and social medias (.jpg, .png, .svg) dark mode and responsive versions.
Modification rounds
This package is open to 2 modification rounds for the deliverables that are marked with a ⭐