What's included

• Brand Discovery

  A Q&A document to define your goals, business core values and purpose.

• 3 custom logo design concepts ⭐​

  3 creative directions. You will choose one.

• Color palette ⭐​

  For each logo concept, custom colors carefully picked, to reflect you brand: CMYK, RGB, HEX and Pantone.

• Typography ⭐​

  For each logo concept, 2 variable fonts for pairing.

• Responsive logo ⭐​

  Main logo, secondary logo, favicon, monogram, horizontal and vertical.

• Stylescape ⭐​

  For each logo concept, a PDF document with mood boards, colors, fonts, textures, mockups and images that explore the possible look and feel of the project, before committing to one creative direction.

• Mini Guidelines

  A PDF document that combine the logo do's & don'ts, colors, fonts, with additional graphic elements to be defined: icons, pattern...

• Final Deliverable files

  Chosen logo on various format: vector (.ai, .eps, .pdf) for print and digital, web and social medias (.jpg, .png, .svg) dark mode and responsive versions.

• Modification rounds

  This package is open to 2 modification rounds for the deliverables that are marked with a ⭐​