Insights Exploration (From Analytics to Action)
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About this service
Summary
I have 10+ years experience in digital marketing analytics, enabling me to contribute value through more efficient marketing campaigns across channels & platforms.
What's included
Audience Analysis + Persona Creation
I will review all relevant data across your analytics/advertising platforms to identify your most valuable audiences, and recommend applicable personas (in detail)
Visitor Insights Analysis
I will review all relevant behavioral data across your analytics/advertising platforms to answer questions around why visitors are behaving the way they are
Customer Journey Analysis
I will review all relevant conversion path/funnel data across your analytics/advertising platforms to find holes in your funnel, and provide recommendations on how to fix them
Example projects
Skills and tools
Digital Marketer
Marketing Analytics Specialist
Marketing Strategist
Google Analytics
Hotjar
Mixpanel
SEMrush
SQL
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