Content Strategy

Starting at

$

3,000

About this service

Summary

Defining the roadmap to engage your communities with captivating content online. This includes topic definition, creative insights, content development, voice and tone articulation, and digital ecosystem mapping, all aligned with clear objectives and KPIs.

What's included

  • Objective and KPI Framework

    A set of clear objectives and key performance indicators is designed to measure the content strategy's effectiveness, ensuring alignment with broader business goals.

  • Content Pillars Document

    This document sets out the key themes for all content, based on deep human insights. These themes guide the topics, tone, and creative approaches, ensuring content resonates with the audience.

  • Content Strategy Plan

    A roadmap for creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action.

  • Digital Ecosystem Map

    A visual representation of all digital channels and platforms where the brand will be present, illustrating how they interconnect and support the overall content strategy.


Duration

1 week

Skills and tools

Brand Strategist
Business Strategist
Creative Director
ChatGPT
Google Docs
Google Slides
Midjourney
Miro

Industries

Brand Marketing

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