What's included

• Objective and KPI Framework

  A set of clear objectives and key performance indicators is designed to measure the content strategy's effectiveness, ensuring alignment with broader business goals.

• Content Pillars Document

  This document sets out the key themes for all content, based on deep human insights. These themes guide the topics, tone, and creative approaches, ensuring content resonates with the audience.

• Content Strategy Plan

  A roadmap for creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action.

• Digital Ecosystem Map

  A visual representation of all digital channels and platforms where the brand will be present, illustrating how they interconnect and support the overall content strategy.