What's included

• Comprehensive reports on cultural insights

  A detailed document presenting the findings from qualitative research, including ethnographic observations, interviews, and trend analysis. This report identifies key cultural and social dynamics influencing consumer behavior and attitudes, providing actionable insights for brand strategy.

• Consumer behavior analysis

  Profiles segment the target audience based on cultural insights, highlighting their behaviours, preferences, and motivations. These profiles are vital for tailoring messaging and developing campaigns that resonate on a deeper cultural level.

• Actionable recommendations for brand positioning

  A visual and verbal presentation of emerging trends identified during the analysis, with implications for the brand and recommendations for leveraging these trends to stay ahead of the market.

• Strategic Recommendations Document:

  A strategic guide derived from the cultural insights analysis, offering concrete recommendations on how to align the brand's messaging, products, and campaigns with the cultural dynamics of the target audience for maximum impact.

• Workshop and Brainstorming Sessions

  Interactive sessions with the brand and creative teams to discuss the findings and brainstorm how to integrate cultural insights into the brand's strategy, messaging, and creative executions.