Brand Strategy
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About this service
Summary
Crafting the essence of your brand from the ground up, focusing on purpose building (Why, How, What), brand positioning, market definition, brand insight, voice, and tone. I delve deep into your brand's core to establish a strong foundation and clear market positioning.
What's included
Brand Purpose Statement
A concise statement of your brand's purpose beyond profit, defining its mission in the context of societal and consumer value.
Positioning Framework
A document that outlines how your brand differs from competitors, focusing on unique strengths and benefits for consumers.
Market Definition
Analyze and segment the brand's target market based on demographics, psychographics and behaviour.
Voice and Tone Guide
Detailed guidelines specifying the brand's communication style, ensuring consistency across all platforms and touchpoints.
Example projects
Skills and tools
Marketing Strategist
Business Strategist
Creative Director
Gmail
Google Analytics
Miro
monday.com
SEMrush
Industries
Advertising
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