Brand Strategy

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About this service

Summary

Crafting the essence of your brand from the ground up, focusing on purpose building (Why, How, What), brand positioning, market definition, brand insight, voice, and tone. I delve deep into your brand's core to establish a strong foundation and clear market positioning.

What's included

  • Brand Purpose Statement

    A concise statement of your brand's purpose beyond profit, defining its mission in the context of societal and consumer value.

  • Positioning Framework

    A document that outlines how your brand differs from competitors, focusing on unique strengths and benefits for consumers.

  • Market Definition

    Analyze and segment the brand's target market based on demographics, psychographics and behaviour.

  • Voice and Tone Guide

    Detailed guidelines specifying the brand's communication style, ensuring consistency across all platforms and touchpoints.


Skills and tools

Marketing Strategist
Business Strategist
Creative Director
Gmail
Google Analytics
Miro
monday.com
SEMrush

Industries

Advertising

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