Logo & Legacy Package

Hannah Payet

(0)

Starting at

180

About this service

Summary

I'm offering a comprehensive Logo & Legacy Package that not only provides you with a stunning, custom-designed logo but also equips you with a full suite of branded assets, ensuring your brand's identity is cohesive and impactful across all platforms. What sets this service apart is the deep attention to detail, from versatile logo variations to a tailored brand style guide, all crafted to make your brand memorable and enduring.

Process

6-Week Process: Logo & Legacy Package

Week 1: Client Discovery & Concept Development

Client Discovery Call: We’ll dive deep into your brand’s vision, values, target audience, and goals, ensuring a thorough understanding of your brand’s essence.

Market Research: I’ll analyse competitors and industry trends to uncover opportunities for differentiation, positioning your brand for success.

Mood Board Creation: I’ll develop visual inspiration boards that align with your brand’s desired style, colour palette, and overall tone, setting the creative direction.

Initial Concepts: With the insights gathered, I’ll begin sketching and drafting 2 initial logo concepts. If you’d like additional concepts, those can be created for an extra fee.

Week 2: Design & Refinement

Concept Presentation: I’ll present the initial logo concepts, walking you through the design choices and the rationale behind each.

Feedback Session: We’ll discuss your thoughts in a feedback call, where you can share preferences and ideas for refining the selected concept.

Revisions: I’ll incorporate up to 3 rounds of revisions based on your feedback, fine-tuning colours, typography, and other design elements. Additional revisions are available at an extra cost.

Secondary Logo & Icon: Once the primary logo is finalised, I’ll create logo variations and a standalone icon that complements your brand identity.

Week 3: Branding Assets Development

Colour Palette & Typography: I’ll finalise and expand your colour scheme and typography, ensuring they work harmoniously to create a cohesive brand identity.

Brand Style Guide Draft: I’ll draft a comprehensive brand style guide that details logo usage, colour codes, typography guidelines, and other essential branding elements.

Week 4: Branding Assets Finalisation

Asset Refinement: I’ll refine all branding assets, including business card designs, social media graphics, and letterhead templates, ensuring everything aligns with your brand’s identity.

Style Guide Review: We’ll review the draft of the brand style guide together, making any necessary adjustments to ensure it perfectly represents your brand’s voice and visuals.

Week 5: Finalisation & Quality Check

Final Adjustments: I’ll make any last tweaks to the logo, branding assets, and style guide based on our review, ensuring everything is polished and ready for delivery.

Quality Assurance: A thorough quality check will be conducted on all deliverables to ensure consistency and high-quality outputs across all files and formats.

Week 6: Delivery & Off-Boarding

Final Presentation: In our final call, I’ll showcase the completed logo, variations, and all branding assets for your final approval.

File Preparation: All files will be meticulously packaged in multiple formats (PNG, JPEG, SVG, AI, EPS) and organised in a shared folder (e.g., Google Drive, Dropbox) or sent via a transfer service like WeTransfer.

Delivery & Off-Boarding: I’ll deliver the final assets along with the brand style guide and usage rights, ensuring you’re fully equipped to launch your refreshed brand with confidence.

What's included

Logo Design Package
Primary Logo Design A custom-designed primary logo in various formats (PNG, JPEG, SVG, AI, EPS) for versatility in both digital and print use. Secondary Logo Variations Alternate logo versions (e.g., horizontal, vertical, monochrome, and simplified) to ensure flexibility across different mediums. Logo Mark/Icon A standalone icon or symbol derived from the primary logo for use in social media, favicons, and other compact spaces.
Brand Style Guide
Recommended fonts for headline and body text that complement the logo and overall brand aesthetic. A carefully selected colour scheme with primary, secondary, and accent colours, including HEX, RGB, and CMYK codes. A comprehensive guide detailing logo usage, colour schemes, typography, and brand voice to ensure consistent brand representation across all platforms.
Brand Story & Messaging Framework
A foundational narrative and messaging framework to articulate the brand’s mission, vision, and unique value proposition.
License and Files
Logo Usage Rights & License A document outlining the client's rights to use the logo and related designs, along with any necessary licensing information. File Storage & Access A shared folder (e.g., Google Drive, Dropbox) with all the final design files organised and easily accessible for future use.

Example projects