What's included

• Logo Design Package

  Primary Logo Design A custom-designed primary logo in various formats (PNG, JPEG, SVG, AI, EPS) for versatility in both digital and print use. Secondary Logo Variations Alternate logo versions (e.g., horizontal, vertical, monochrome, and simplified) to ensure flexibility across different mediums. Logo Mark/Icon A standalone icon or symbol derived from the primary logo for use in social media, favicons, and other compact spaces.

• Brand Style Guide

  Recommended fonts for headline and body text that complement the logo and overall brand aesthetic. A carefully selected colour scheme with primary, secondary, and accent colours, including HEX, RGB, and CMYK codes. A comprehensive guide detailing logo usage, colour schemes, typography, and brand voice to ensure consistent brand representation across all platforms.

• Brand Story & Messaging Framework

  A foundational narrative and messaging framework to articulate the brand’s mission, vision, and unique value proposition.

• License and Files

  Logo Usage Rights & License A document outlining the client's rights to use the logo and related designs, along with any necessary licensing information. File Storage & Access A shared folder (e.g., Google Drive, Dropbox) with all the final design files organised and easily accessible for future use.