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About this service

Summary

Our Brand Audit service is designed for businesses seeking clarity and insight into their current brand performance. Whether you're looking to optimize your visual identity, improve messaging, or align with your target audience, this service provides actionable recommendations to refine and elevate your brand.

Process

Our Brand Audit Process
Phase 1: Getting Started (1-2 Days)
Inquiry & Booking
After you express interest, we’ll discuss your goals and the scope of the audit.
Once everything is clear, we’ll finalize the agreement: proposal approval, contract signing, and upfront payment.
Kickoff Call
We’ll start with a call to dive into your brand’s challenges and objectives.
You’ll receive a pre-audit questionnaire to help us gather essential insights.
Asset Collection
You’ll provide us with your brand assets, such as logos, visuals, website links, and any other marketing materials.
We’ll securely organize everything in a dedicated project folder.
Phase 2: Research & Analysis (5-7 Days)
Brand Asset Review
We’ll evaluate your logo, colors, typography, and visual elements to ensure they align with your brand identity.
Positioning Analysis
We’ll assess your unique value proposition and messaging to identify areas for improvement.
Audience Alignment
We’ll determine if your brand’s tone, visuals, and messaging effectively resonate with your target audience.
Competitive Analysis
We’ll compare your brand’s performance with industry competitors and uncover opportunities for differentiation.
Phase 3: Findings & Recommendations (2-3 Days)
Audit Report Creation
We’ll compile our findings into a detailed PDF report outlining your brand’s strengths, areas for improvement, and actionable recommendations.
Internal Review
Before delivering the report, we’ll ensure it’s thorough and easy to understand.
Phase 4: Review & Support (1-2 Days)
Report Delivery
You’ll receive your completed report through email or your client portal.
Consultation Call
We’ll have a 1-hour video call to discuss the findings, answer your questions, and provide guidance on next steps.
Follow-Up Support
You’ll have 7 days of email support to address any additional questions or concerns about the audit.
Deliverables Include:
Brand Asset Review: Evaluation of visual consistency and identity.
Positioning Analysis: Insights into messaging and value proposition.
Audience Alignment: Assessment of connection with your target market.
Competitive Analysis: Strategic comparison with industry peers.
Comprehensive Report: A detailed document summarizing findings and actionable steps.
1-Hour Consultation: Personal guidance to discuss the report and next steps.
This process ensures a thorough analysis of your brand and provides actionable insights to position your business for success. Together, we’ll refine your brand and build a strong foundation for its growth.

FAQs

  • What is a Brand Audit, and why do I need one?

    A Brand Audit is a comprehensive evaluation of your brand’s current performance. It helps identify strengths, weaknesses, and growth opportunities to ensure your brand aligns with your goals and resonates with your audience. If you feel your brand needs clarity, consistency, or better market positioning, a Brand Audit can provide actionable insights to achieve these.

  • How long does the Brand Audit process take?

    The process typically takes 10-14 days, depending on the scope of the audit and how quickly we receive the required assets from you.

  • What do I need to provide for the Brand Audit?

    We’ll need your brand assets, including your logo, color palette, typography, style guides (if available), website links, social media profiles, and any other marketing materials. You’ll also complete a pre-audit questionnaire to give us deeper insight into your goals and challenges.

  • Can I request additional deliverables during the audit?

    Yes, but additional deliverables will incur extra charges. We’ll adjust the scope and timeline as needed to accommodate your requests.

  • What happens after the audit is complete?

    Once the audit is complete, you’ll receive a comprehensive report detailing our findings and actionable recommendations. We’ll also have a 1-hour consultation to review the report and discuss next steps. You’ll have 7 days of email support afterward to address any additional questions.

  • Do you make changes to my brand during the audit?

    No, the audit focuses on analysis and recommendations. It does not include design or implementation. However, we can assist with branding updates as a separate project if needed.

  • How many revisions are included for the report?

    The audit report is finalized based on our thorough internal review. If you find any inaccuracies or have specific questions, we’ll address them during the 7-day support period.

  • Can I combine the audit with other branding services?

    Absolutely! A Brand Audit can serve as the foundation for additional services, like a rebranding project or brand strategy development. Let us know your goals, and we can discuss the best way to proceed.

  • Is this suitable for new businesses or startups?

    A Brand Audit is best suited for businesses with existing branding or marketing materials. If you’re starting from scratch, our foundational packages may be more suitable.

  • What if I don’t agree with some recommendations?

    The recommendations are tailored to your goals and industry insights. However, it’s your brand, and you’re free to implement the suggestions that resonate with you most. We’ll clarify any points during the consultation.

  • What industries do you specialize in for brand audits?

    We work with a wide range of industries, focusing on brands looking to refine their strategy and align with their audience.

  • How do I get started with a Brand Audit?

    Simply reach out to us through our contact form or email. We’ll guide you through the booking process, schedule a kickoff call, and begin the audit!

What's included

  • Brand Asset Review:

    Assessment of current logo, color palette, typography, and visual consistency.

  • Positioning Analysis:

    Review of your brand’s unique value proposition and market differentiation.

  • Audience Alignment:

    Evaluation of messaging tone, voice, and target audience relevance.

  • Competitive Analysis:

    Insights into how your brand compares with industry competitors.

  • Audit Report:

    A detailed PDF report summarizing findings, observations, and recommendations.

  • Consultation:

    A 1-hour video call to discuss the report, address questions, and outline actionable steps.


Skills and tools

Brand Designer
Brand Strategist
Auditor
Adobe Acrobat
Dropbox Sign
Notion
Zoom

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