The heritage of Elysion Couture is steeped in a dedication to craftsmanship, where each stitch tells a story of passion and precision. From the atelier's humble beginnings, Elysion Couture's heritage forms the foundation of its commitment to excellence and elegance. They approached me to help them refresh the brand into something a little more contemporary, modern and timeless.

To capture Elysion Couture’s ethos of understated luxury, the logo needed to embody simplicity with a touch of refined elegance. A contemporary wordmark was the ideal solution, offering both subtle sophistication and versatility. This approach allows the brand’s identity to adapt seamlessly, with the wordmark easily distilled into an iconic symbol that reflects Elysion Couture's unique luxury.

The color palette was crafted to embody a sense of quiet luxury and sustainability, aligning Elysion Couture with a refined yet approachable aesthetic. The selected hues echo everyday tones and staple pieces, conveying simplicity and timelessness while upholding a commitment to uncompromising quality.

The typography selection for Elysion Couture combines sophistication with versatility, enhancing the brand's luxury appeal. The primary font, Callume, brings a modern, elegant touch with its refined lines, adding a sense of exclusivity and contemporary style to the brand's visual identity. Paired with Olivera as the secondary font, the typography maintains a harmonious balance, lending a softer, more approachable tone that complements the primary font. Together, Callume and Olivera reinforce Elysion Couture’s commitment to subtle luxury and timeless quality.