Myst Chocolates, a mysterious chocolate brand, invites consumers into a world of hidden secrets and luxurious indulgence. It is a brand that tantalizes the senses with rare and exotic flavors, while maintaining an air of mystery that draws customers in without fully revealing itself. The task for me was to design a brand that captured these key points and this required careful attention to the design language, tone, and overall brand strategy.

The Myst logo, rendered in the clean, minimalist AVA font, captures the essence of mystery through simplicity and restraint. Its sleek, geometric lines and subtle spacing evoke an air of elegance and sophistication, enhancing the brand’s understated appeal. This refined design quietly invites curiosity, allowing the brand’s mystique to take center stage without overpowering, embodying the essence of hidden depth and quiet allure.

The colors chosen for this needed to point to luxury and stay understated. Therefore, black, Emberwood, Soft Slate, and white were selected to embody this refined elegance. Together, these tones create a rich yet subtle palette, evoking sophistication while maintaining a sense of mystery, allowing the brand’s identity to feel both luxurious and quietly captivating.

The chosen fonts are AVA and Bulgatry, selected to reflect the brand's elegance and mystery. AVA, with its sleek, minimalist structure, conveys modern sophistication, while Bulgatry’s flowing, calligraphic style adds a touch of allure and artistry. Together, they balance understated luxury with a hint of romance, enhancing the brand's mystique and inviting intrigue.