The Legacy Package

Natasha-Bwalya Mulenga

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About this service

Summary

Looking to redefine your brand with precision and focus? This package is designed for businesses ready to elevate their brand identity with a clear strategy and impactful design. It provides an extensive, high-impact brand overhaul that aligns all brand touchpoints with your values, connects with your audience, and communicates a trustworthy, professional image that attracts loyal customers.

Process

The Legacy Package

The Legacy Package is our most comprehensive service, designed to equip your brand with a cohesive and elevated identity. This package ensures your brand resonates deeply with your audience while standing out in the marketplace.

Phase 1: Onboarding

Inquiry Form Submission Start by filling out our detailed inquiry form to share your brand’s story, goals, and vision.

Discovery Call A dedicated session where we explore your brand’s needs and challenges, setting the foundation for a tailored strategy.

Approval, Contract & Initial Payment Following your approval of the proposal, you’ll sign the contract and make an upfront payment of 50% to begin.

Access to Client Portal Gain full access to a secure portal to manage communication, updates, and deliverables throughout the project.

Phase 2: Research & Strategy

Comprehensive Questionnaire & Strategy Workshop You complete an in-depth questionnaire, followed by a 3–4 hour strategy workshop to clarify objectives and brand positioning.

Industry, Competitor & Audience Research Detailed analysis provides a solid understanding of market trends, competitor insights, and audience personas.

Custom Moodboard Development & Review We craft a tailored moodboard reflecting your brand’s tone, style, and aspirations.

Feedback & Adjustments Your feedback ensures the moodboard aligns perfectly with your vision.

Phase 3: Designing

Concept Development Initial creative concepts are presented, highlighting the potential of your brand identity.

Complete Brand Identity Design Includes:

Multiple logo options

Customized typography (if needed)

Refined color palettes

Iconography and illustrations

Optional packaging and collateral design

Comprehensive Brand Presentation We deliver a detailed presentation showcasing the strategy and design elements of your brand.

Feedback & Revisions Up to 2 rounds of revisions ensure every detail is fine-tuned to your satisfaction.

Final Deliverables A complete set of assets, including advanced brand guidelines, digital templates, and print-ready files.

Phase 4: Offboarding

Final Payment Settle the remaining balance before receiving the final assets.

File Delivery All finalized assets and guides are shared via secure links or the client portal.

Rights Transfer Documentation (if applicable) Receive legal documentation granting full ownership of the designs.

Archive & Portal Closure Your project is securely archived, and portal access concludes post-delivery.

Extended Support Enjoy 60 days of email support for any follow-up questions, guidance, or minor adjustments.

This package is ideal for businesses ready to build a transformative, lasting brand identity. Let’s bring your vision to life!

FAQs

Who is the Premium Package best suited for?
This package is perfect for established businesses or startups seeking a fully immersive branding experience, including advanced brand identity, packaging, and detailed collateral.
What does the extended support period include?
You’ll receive 60 days of post-project support, which includes answering questions, minor adjustments, and guidance on implementing your new brand.
How long does the process take?
The Legacy Package typically takes 8–12 weeks, depending on project scope and your feedback schedule.
What additional elements are included in this package?
The Legacy Package offers multiple logo variations, comprehensive brand guidelines, custom illustrations, packaging designs (if required), and advanced collateral tailored to your needs.
How is the strategy phase different from the Business Package?
The Legacy Package includes deeper industry and competitor research, audience personas, and a fully customized brand positioning strategy.
What if I need to make changes after the project ends?
You can request additional work at any time. We’ll provide a quote for any updates or new design elements.
Can I request more than three revisions?
While the Legacy Package includes three rounds of revisions, extra rounds can be added at an additional cost.
Will I own the rights to the designs?
Absolutely! Upon final payment, we provide a rights transfer document, ensuring you have full ownership of your brand assets.
What kind of collateral can I request?
The package can include anything from business cards and letterheads to packaging designs and social media templates. Let us know your needs, and we’ll accommodate them.

What's included

Brand Strategy Workshop
A comprehensive 3-4 hour session to uncover your brand’s story, audience, and positioning. This workshop sets the foundation for a cohesive and effective brand identity.
Logo Suite
Includes a primary logo, submark, and variations tailored for different applications.
Custom Typography (if needed)
A bespoke type solution to enhance your brand’s visual language.
Color Palette & Style Guide
A curated color scheme and style guide to ensure brand consistency.
Brand Guidelines
A detailed (20+ pages) guide covering your brand’s visual and strategic framework, including messaging, tone of voice, and application rules.
Social Media & Collateral Kit
Essential items like business card designs and social media templates for consistent communication.
Two Rounds of Revisions
We offer up to two revisions to ensure the deliverables align perfectly with your vision.
60 Days of Email Support
Post-project guidance to assist with implementing your brand identity seamlessly.