The Essentials Package

Natasha-Bwalya Mulenga

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About this service

Summary

Starting your business but don’t know where to begin with branding? This package is designed to give you the essentials to look professional and cohesive right from the start. Providing foundational branding that gives you a professional image, clarity, and confidence to start building your brand identity.

Process

Our Brand Strategy Process: The Essentials Package

I take a structured yet collaborative approach to developing your brand, ensuring every detail aligns with your vision and goals. Here’s what working together looks like:

Phase 1: Onboarding

We begin with a warm welcome and clear steps to set up our partnership:

Inquiry Form

You’ll start by filling out an inquiry form, helping me understand your brand, goals, and initial needs.

Discovery Call

Next, we’ll have a call to discuss your vision, goals, and how I can help bring them to life. This is also where I address your questions and explain my approach.

Proposal, Contract & Payment

Once we’re aligned, I’ll send you a detailed proposal outlining the scope, timeline, and deliverables. After you approve, sign the contract, and pay the initial invoice, we’re officially set to start!

Client Portal Access

You’ll gain access to a personalized client portal with all the project documents, schedules, and communication tools in one place.

Phase 2: Research & Strategy

This is where we lay the groundwork for your brand’s success:

Brand Questionnaire & Strategy Call

I’ll send you a questionnaire to dive deeper into your brand’s essence, audience, and goals. We’ll also discuss everything during a strategy call to ensure alignment.

Research & Reports

I conduct in-depth research on your industry, competitors, and target audience, compiling insights into a report that highlights opportunities and challenges.

Moodboard Creation & Presentation

I’ll create a moodboard to visually convey the brand’s tone and style and present it to you for feedback.

Feedback & Revisions

Based on your input, I’ll refine the moodboard until we’re aligned on the direction.

Phase 3: Designing

Here, your brand starts taking shape visually:

Draft Concepts

I’ll sketch and develop initial ideas, selecting the strongest ones to present.

Brand Identity Design

Together, we’ll craft a cohesive brand identity, including your logo, color palette, typography, and any graphic elements that suit your needs.

Brand Proposal Presentation

I’ll compile all designs into a presentation, explaining the thought process behind each element and how they connect to your brand strategy.

Feedback & Revisions

You’ll have two rounds of revisions to fine-tune the designs until they’re perfect.

Final Brand Files

I’ll compile all final files, including a brand guidelines document, logos in various formats, and any agreed-upon collateral designs.

Brand Presentation

I'll also compile a final presentation (video and/or PDF) showcasing your complete brand package.

Phase 4: Offboarding

We wrap things up and ensure a seamless handoff:

Final Payment

Before delivering the final files, I’ll send the final invoice.

File Delivery

Once payment is complete, I’ll provide all files via a secure link or your client portal.

Design Rights Signoff

If needed, I’ll prepare a rights transfer document to confirm your ownership of the designs.

Project Completion

I’ll mark your project as complete, archive it in my system, and remove your access to the portal.

30-Day Support

For 30 days, I’ll be available to answer any questions or advice on how to implement the brand where it is not clear to ensure you’re set up for success.

Let’s Build Something Extraordinary This process is designed to keep things clear, collaborative, and exciting from start to finish. Your brand will not only look incredible but also connect with your audience in a meaningful way. Ready to begin? Reach out today!

FAQs

What does the Essentials Package include?
The Essentials Package focuses on developing the foundational elements of your brand identity. It includes: - A discovery session to understand your business and goals. - A moodboard to establish the visual direction. - A professional logo design, custom color palette, and typography. - A brand guidelines document to help you maintain consistency.
How long does the process take?
The Essentials Package typically takes 4-6 weeks to complete, depending on the project scope and timely feedback from your side.
How many revisions are included?
You’ll receive two rounds of revisions for the logo and other design elements. Additional revisions are available at an extra cost if needed.
What do I need to provide before we start?
To ensure we’re aligned, you’ll need to: - Complete an inquiry form. - Fill out the brand questionnaire. - Share any existing branding or visual references you love.
Can I upgrade to a higher package later?
Yes, you can upgrade to a more comprehensive package. However, please note that an upgrade will be treated as a new project and managed accordingly moving forward. If you require additional deliverables instead of a full upgrade, each addition will be charged separately. The project scope and timeline will be adjusted to accommodate the new deliverables.
Do you offer ongoing support after the project?
Absolutely! All clients receive 30 days of support after the project ends. I’ll be available to answer questions or provide guidance during this time.
What happens if I need more deliverables later?
If you require additional branding elements, we can discuss a separate project or package tailored to your new needs.
How do you handle payment?
A 50% deposit is required to book your spot, with the remaining balance due before the final deliverables are handed over.

What's included

Brand Discovery & Research:
A condensed brand discovery session to identify key brand goals, values, and target audience.
Logo Design:
Simple logo design with up to 2 variations.
Color Palette & Typography Guide:
Custom color palette and typography guide.
Basic Brand Guidelines:
A 5-10 page document covering essential brand rules.
Two Revisions:
Covers minor changes to the design, colors, or branding rules.

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