Webflow SEO Optimisation & Strategy

Pro

Matt Ward

Contact for pricing

About this service

Summary

I provide ongoing Webflow SEO optimisation with monthly audits, on-page improvements, and SEO strategy support. My service ensures that your site continues to rank well over time, with regular adjustments based on performance data. Plus, I empower marketing teams with easy-to-use components and landing page templates, so you can manage content and stay agile while I handle the technical SEO work.

Process

1. Initial Consultation & Discovery

We start by understanding your website’s current performance, business goals, and target audience. We’ll also discuss your long-term SEO objectives and how we can align the strategy with your broader marketing goals.

2. SEO Audit & Strategy Setup

I’ll perform an in-depth SEO audit to identify areas for improvement. Based on the audit, I’ll create a custom SEO strategy for your Webflow site, including keyword targeting, content recommendations, and technical SEO improvements.

3. Initial SEO Optimisations

In the first phase, I’ll implement key on-page SEO changes—optimising meta tags, headings, alt text, and improving URL structures. Additionally, I’ll optimise the site’s speed and mobile responsiveness, ensuring the foundation is strong for ongoing improvements.

4. Monthly SEO Performance Monitoring & Reporting

Every month, I’ll monitor your site’s SEO performance, tracking keyword rankings, traffic patterns, and any new issues. You’ll receive a detailed report that includes insights into how well your site is performing and recommendations for further optimisation.

5. Ongoing On-Page Optimisation & Content Updates

As your site grows, I’ll continue to optimise on-page elements—meta tags, content structure, and internal linking. This includes ensuring any new content or landing pages are fully optimised for SEO, keeping your site competitive in search results.

6. SEO Strategy Refinement

Each month, I’ll reassess the SEO strategy based on performance data, competitor analysis, and current search trends. I’ll make adjustments to your keyword targeting, content strategy, and on-page SEO to keep up with any changes in search engine algorithms or market shifts.

7. Custom Landing Page Template & Component Management

As new landing pages are required for campaigns or product launches, I’ll build and maintain SEO-optimised, reusable templates. These dynamic components give your marketing team the flexibility to quickly create and manage new pages while keeping SEO performance intact.

8. Structured Data & Schema Updates

I’ll regularly review and update structured data and schema markup to ensure your site takes full advantage of rich search results and enhanced visibility on Google. This is an ongoing process as new content is added or changes are made.

9. Ongoing Technical & Performance Optimisation

I’ll monitor your site’s performance monthly, addressing any issues with speed, mobile responsiveness, or site navigation. This ensures your site continues to rank well and provides a smooth user experience across all devices.

10. Continuous SEO Support & Adjustments

You’ll receive continuous support as we monitor your site’s progress. I’ll make necessary adjustments to keep your SEO strategy aligned with your goals, ensuring long-term growth and sustainable rankings. You’ll have peace of mind knowing that your site is being looked after and optimised regularly.

FAQs

What is Webflow SEO Optimisation, and how does it work?
Webflow SEO optimisation is an ongoing process that improves your website's search engine rankings. This includes technical SEO, content optimisation, performance enhancements, and monthly monitoring to ensure your site stays competitive and continues to grow in search rankings.
How is your SEO service different from a one-time SEO fix?
Unlike one-time SEO fixes, my service is focused on continuous improvement. I monitor and adjust your SEO strategy monthly, ensuring your site stays up-to-date with changing search engine algorithms and grows steadily over time. You’ll receive ongoing reports and updates on your site’s performance.
How often do you provide reports on SEO performance?
I provide monthly reports that detail your site’s keyword rankings, traffic, and user behavior. These reports come with actionable insights on how we can further improve your SEO efforts and ensure your site’s continued growth.
Can you help with new content and landing pages?
Yes! I provide SEO-optimised landing page templates and components, empowering your marketing team to build new pages quickly. I’ll also help ensure that any new content or pages you add are optimised for search engines and fit seamlessly into your ongoing SEO strategy.
Will my site see immediate improvements in rankings?
SEO is a long-term strategy, and while you may see some initial improvements, the most sustainable growth happens over months of consistent optimisation. By monitoring your site regularly and making ongoing adjustments, we aim for steady and lasting improvement.
What kind of ongoing support do you provide?
I provide continuous SEO support, including monthly performance monitoring, on-page optimizations, strategy adjustments, and technical fixes. I’m always available to address new challenges or opportunities as they arise, ensuring your site remains competitive.
How do you handle SEO for mobile users?
Mobile SEO is a critical part of my service. I’ll ensure your site is fully optimized for mobile search, monitoring performance across devices to improve mobile rankings and user experience on an ongoing basis.
Do you provide keyword research and content strategy?
Yes, I conduct ongoing keyword research and adjust your content strategy based on performance data. This ensures that your content continues to target the most relevant search terms and aligns with evolving search engine trends.
How do you ensure my site adapts to algorithm updates?
I continuously monitor changes in search engine algorithms and adjust your site accordingly. By staying up-to-date with SEO trends and best practices, I ensure your site is always optimised to meet current search engine requirements.
What if I need technical updates or fixes?
If any technical issues arise—such as page speed problems or site performance slowdowns—I’ll address them as part of my ongoing SEO support. This ensures your site remains optimised and performs well for both users and search engines.

What's included

SEO Audit & Performance Analysis
I’ll begin with a detailed SEO audit of your Webflow site, identifying issues that may be affecting your rankings—like page speed, keyword targeting, and content structure. You'll receive a full report with actionable insights to boost your site’s performance.
On-Page SEO Optimisation (Monthly Updates)
I’ll consistently optimise your on-page elements—meta titles, descriptions, headings, and alt text—on an ongoing basis. This ensures your content remains fresh, attracts the right audience, and adapts to any changes in search engine algorithms for sustained rankings and traffic growth.
Ongoing SEO Strategy & Guidance
I’ll provide continuous SEO strategy support, helping you refine your content marketing, keyword targeting, and competitive analysis each month. Together, we’ll make ongoing adjustments to your SEO strategy, aligning it with both short-term campaign needs and long-term growth goals.
Custom Landing Page Templates & Components
I’ll create flexible, SEO-optimised landing page templates and dynamic components, empowering your marketing team to quickly build new pages without needing a developer. These templates are designed for ease of use while ensuring they follow SEO best practices and drive conversions.
Page Speed & Performance Optimisation (Regular Monitoring)
I’ll monitor your site’s speed and performance each month, ensuring it loads quickly and ranks higher. This includes compressing images, minifying code, and addressing any performance slowdowns to keep your site running smoothly for users and search engines.
Structured Data & Schema Markup (Ongoing Updates)
I’ll implement and continually update structured data and schema markup to improve how search engines read your site. As new content is added, I’ll ensure your markup is up-to-date and optimised for the latest search engine features, increasing visibility and driving traffic.
Mobile SEO Optimisation
With mobile-first indexing, I’ll ensure your Webflow site is fully optimised for mobile SEO. This includes improving the mobile user experience and following mobile-specific SEO best practices to boost rankings for mobile searches.
Image Optimisation & ALT Text Enhancement (Ongoing)
I’ll regularly optimise images for faster load times, without sacrificing quality. I’ll also update alt text to ensure your visual content stays optimised for accessibility and SEO, helping search engines better understand and rank your images.
URL Structure & Site Navigation Optimisation
I’ll refine your site’s URL structure to be SEO-friendly and logical. This, along with improved internal linking, will help search engines crawl and index your site more effectively, boosting your rankings.
Analytics, Tracking & Reporting (Monthly Reports)
I’ll set up and monitor tracking tools like Google Analytics and Search Console, providing monthly reports on your site’s performance. You’ll receive regular updates on keyword rankings, traffic, and user behaviour, with insights into how well your SEO efforts are working and what can be improved.
Ongoing SEO Monitoring & Adjustments
SEO is an ever-evolving process, and I’ll continuously monitor your site, making adjustments based on the latest trends and data. I’ll provide regular updates and ensure your site adapts to changes in search engine algorithms, keeping it competitive and growing month after month.