This collaboration project for Picante Brands was a great one to work on, blending a sleek, modern design with just the right amount of playful elements to capture the brand’s unique personality.
The project started and launched in September 2024.
We started by focusing on a clean and modern layout. The goal was to keep everything simple yet refined, so the site could present the brand’s message without distractions. This approach let the content shine while creating a smooth user experience, but we also wanted to add some thoughtful touches that would elevate the site and make it stand out.
To achieve this, we incorporated a few interactive elements that not only added interest but also kept the experience engaging without overwhelming users. One of the standout features is the colour theme switcher, which allows users to choose between different colour schemes. It’s a subtle but effective way to give users more control over their experience, making the site feel more dynamic and personalised.
We also introduced image trails that follow the cursor, adding a fun layer of interaction. This isn’t just a gimmick—it enhances the user’s connection with the site, making the browsing experience more memorable and helping the brand feel a little more playful and approachable.
We included animated icons throughout the site. These aren’t just there for decoration—they help guide the user’s attention and improve the overall flow. Plus, the animations are kept light and smooth, ensuring they complement the design rather than distract from it.
Alongside these, we added funny GIFs of popular memes throughout the site. This wasn’t just for laughs—it was about showing off a personality that doesn’t take itself too seriously, making the brand feel approachable and enjoyable to work with. The combination of humour and professionalism helps engage users and leaves them with the impression that working with Picante Brands would be just as fun as exploring their site.
The end result is a site that combines professionalism with a bit of personality, creating a polished experience that reflects what Picante Brands is all about. It’s engaging but never over the top, striking a balance that was central to the project from the start. This project was about more than just aesthetics—it was about creating an experience that felt intuitive, modern, and uniquely aligned with the brand’s ethos.
