In September 2024, I launched a new website for Greenfields Ltd, a family-run outdoor services company in Gloucester. Melza, Will, and Andrew were looking for a site that not only shows off their quality work but also reflects their personality and passion for creating great outdoor spaces in local communities and homes around Gloucester.

The site I built is professional and approachable, helping them build trust with potential clients. It’s also focused on local SEO, making sure they rank well for their main services—Landscaping, Fencing, Playgrounds, Grounds Maintenance, Tree Surgery, and Wildlife Habitat Management—along with over 100 sub-services. This way, Greenfields stays competitive and visible in their local market, while showcasing what makes them stand out.

We used a drone to get footage and images of recent projects the team have been working. These arial shots have really elevated the look and feel of the site. Using good imagery goes a long way in making a website feel more professional.

In the early stages of the website, something we were keen to focus on was helping people understand the background of the company, their ethos, what drives them, and how they are different. As well as putting this prominently on the homepage, we also created a 'Why us?' page, and an 'About' page which introduces you to the team and gives a detailed timeline of how the company has developed over the 28 years.

We outlined 6 core services that the team wanted to focus on, Landscaping, Fencing, Playgrounds, Grounds Maintenance, Tree Surgery, and Wildlife Habitat Management and also created SEO targeted pages for over 100 sub services, giving the website great potential to start ranking for general and niche searches.

We've created a variety of case studies, a selection for each service, so we could directly list these in service and sector pages if they are relevant.