What's included

• Copywriting Management

  Our first step is to generate a first draft of the copy for your sales page, optimized to inform, enchant and ultimately inspire your audience to action. I'll work with your copywriter or bring in one of my talented colleagues with years of experience in persuasive, engaging writing for ecommerce sales funnels.

• Landing Page Design Mockup

  A mockup design ready for your comments and edits. Note: you provide photos, video and branding.

• Development & Publish

  Worried about that finish line? Let me cross it for you with your fully built-out sales page complete with copy, graphics and compelling Calls to Action.

• A/B Tests [Optional]

  I'll create a list of A/B variants including (based on your goals) hero section, copy, brand elements and/or graphics. You can take that list as-is to run the tests yourself. Or work with me to set up the tests and interpret the results as they come in.

• Validation Tests [Optional]

  Don't miss one of your best opportunities to hone in on the right offer for your customers. I'll advise on the right validation tests for your offer, and highlight the metrics you should pay attention to in your results. Then I'll set up the test flow over multiple webpages and additional channels, as relevant. This is an excellent option for sales pages at the prelaunch stage.

• Pixel & Google Analytics Integration [Optional]

  Fuel your ads strategy and data infrastructure with this behind-the-scenes deliverable.