Sales Page Design
Ruth Hamberg
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About this service
Summary
Between every company and customer there is an interface: the place where your customer comes to understand your story, feels the coherence with their own story, and decides to take the next step. tl;ldr: your sales page.
The best sales pages feel inevitable. But that seamless flow comes together thanks to scientific rigor, attention to detail and an understanding of human psychology. When we work together, I'll draw on my experience—including years of web and brand design, hundreds of A/B sales page tests, and management of ecommerce launches—to craft a sales page your audience will be excited to engage with.
What's included
Copywriting Management
Our first step is to generate a first draft of the copy for your sales page, optimized to inform, enchant and ultimately inspire your audience to action. I'll work with your copywriter or bring in one of my talented colleagues with years of experience in persuasive, engaging writing for ecommerce sales funnels.
Landing Page Design Mockup
A mockup design ready for your comments and edits. Note: you provide photos, video and branding.
Development & Publish
Worried about that finish line? Let me cross it for you with your fully built-out sales page complete with copy, graphics and compelling Calls to Action.
A/B Tests [Optional]
I'll create a list of A/B variants including (based on your goals) hero section, copy, brand elements and/or graphics. You can take that list as-is to run the tests yourself. Or work with me to set up the tests and interpret the results as they come in.
Validation Tests [Optional]
Don't miss one of your best opportunities to hone in on the right offer for your customers. I'll advise on the right validation tests for your offer, and highlight the metrics you should pay attention to in your results. Then I'll set up the test flow over multiple webpages and additional channels, as relevant. This is an excellent option for sales pages at the prelaunch stage.
Pixel & Google Analytics Integration [Optional]
Fuel your ads strategy and data infrastructure with this behind-the-scenes deliverable.
Skills and tools
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