Brand Design System and Guidelines by Nana Wei

Brand Design System and Guidelines

Nana Wei

Contact for pricing

About this service

Summary

This service is a branding design service for a new brand or a rebranding effort for an existing brand. This is not a brand strategy or marketing strategy service.

This service is ideal for:

Clients who already have a brand strategy, mission, and tone of voice decided.

The above high-level information is crucial to kickstart any branding and visual design effort.

For example, clients should already know if they want their brand to be a high-end luxury brand or a casual, everyday brand with a more affordable price point.

Process

Introductory call

(Optional) Online workshop

Brand's visual direction document.

Finalised Brand's visual direction

Design Round 1: 2 options

Feedback Round 1

Design Round 2 - Design Refinement

Feedback Round 2

Typically there are only a maximum of 3 rounds of design iterations.

Final design file submissions. This includes:

What's included

Brand Guideline Document
This is a document that client's internal team would refer to when working on designs for the brand. This document includes both high level brand information and more detailed design system guidelines.
Brand Assets File Package
This is a folder of all the brand assets created for the brand's visual identity. Examples of brand assets: final logo design in the relevant brand colours, logo mark and brand pattern (if applicable).
4 Design Templates and Guideline Document
These are design templates that client can use to create their final brand design in the future. What these templates are will be discussed at the beginning of the project because this depends on each client's initial needs.

Example projects