Brand Design for Kymdan
Nana Wei
Team: Brand and Graphic designer (me), Creative Director.
Brand Design for Kymdan, a legacy mattress company from Vietnam.
The new brand identity system is created as part of the brand’s effort to expand to the international market. The tone of voice is that of quiet sophistication, with a visual language that captures the essence of the brand: human, modern and rooted in tradition.
Human, modern and rooted in tradition. Sleep and Happiness, Nature Made.
Brand stories that combines the basic emotional impact of good sleep on our daily lives, with the brand's core values that are strongly rooted in nature and sustainability.
Brand Emblem
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Posted Jun 30, 2024
A full suite brand design project, from logo to a complete design guideline, to modernise the brand's look and tone of voice to suit the international market.
