What's included

• Core Pillars

  Core pillars set the foundation for the entire brand by building a consistent framework that guides internal decision making, business strategy, and external communications. We'll run workshopping sessions to nail down a perspective that resonates with your target audience. We'll identify mission, vision, values, and positioning.

• Tone & Voice

  Tone and voice is a set of keywords and phrases that can be endlessly repurposed to uniquely distinguish your brand from competitors. We'll document these phrases to provide you with jumping off points when writing website copy, blog posts, social media posts, email campaigns, and more.

• Color Palette

  A beautiful, accessible color palette is foundational for a brand's visual identity and helps curate how people experience the brand. Using modern validation tools ensures that text and graphical elements are accessible to your entire audience. We'll provide up to 6 colors including Primary, Secondary, Neutrals, and Accents.

• Typography

  Typefaces expand a brand's visual identity and directly reflect its tone and voice. Accessibility is also crucial here since they must be legible for a variety of digital mediums such as apps and websites, and print mediums such as swag and marketing collateral. We'll select 2 versatile and legible typefaces for Headers and Body text.

• Logo Package

  Beautiful, legible logos are the stars of any visual identity! Having several colors and orientations allows you to use them on any digital or print medium. We'll design Primary, Secondary, and Favicon logos with color, light, and dark variations. That's 9 logos total!

• Final Brand Book

  We'll package all of these items and deliver them to you with a (metaphorical) bow!