Starter Brand Identity

Starting at

$

850

About this service

Summary

This package is the fast track to a professional brand identity. You’ll walk away with a logo suite, colours, typography, and a clear visual direction that makes your brand feel consistent and credible. Perfect if you’re just starting out, or if you’ve outgrown your DIY logo and need a system that makes you look polished and ready for opportunities.
Revisions: 2 rounds Timeline: 2–3 weeks

FAQs

  • How long does the process take?

    The full process takes around 2–3 weeks from our start date. This timeframe gives me space to do proper research, explore creative directions, and refine your brand with care – while keeping things efficient so you don’t lose momentum.

  • How many revisions do I get?

    You’ll have 2 rounds of revisions included. This gives us enough flexibility to fine-tune and perfect your brand without dragging the project out unnecessarily. If you’d like additional revisions beyond that, we can absolutely arrange them at reasonable extra cost.

  • Why do you only present one concept?

    Instead of overwhelming you with multiple watered-down options, I invest deeply into creating one strong, strategic concept that’s refined and backed by research. From there, we polish and adjust it together through revisions, ensuring the final outcome is exactly right for your brand.

  • What if I need extra brand materials?

    This package focuses on creating your full identity system. If you need additional collateral (like packaging, social templates, print collateral, etc.), just let me know and I will offer these as add-on services tailored to your needs. That way, you can expand your brand consistently without starting from scratch.

  • What files will I receive?

    You’ll get both vector files (EPS, AI, or SVG) – infinitely scalable and perfect for print – and pixel-based files (PNG, JPEG) – ready for web, social media, and everyday use. This way, you’ll always have the right format, no matter where your brand needs to show up.

What's included

  • Brand questionnaire

    A tailored set of questions that helps me understand your business, goals, and style preferences. This ensures the design reflects you instead of looking generic.

  • Creative Direction

    Two distinct visual directions (in form of mood boards) to explore the look and feel of your brand before diving into design. You’ll have clarity and confidence in the creative path we’re taking.

  • Logo Suite

    Primary logo, secondary logo, and submark for flexibility across all platforms & touchpoints.

  • Colour Palette & Typography Pairing

    Strategically chosen colours and fonts that work together to express your personality, resonate with your audience, and make your brand instantly recognisable.

  • Mini Brand Guidelines

    A concise guide that shows exactly how to use your new brand identity (logos, colours, fonts) consistently.

Recommendations

(5.0)

Working with Sasha was fantastic! Her structured and independent approach allowed me to trust the process completely. My expectations were exceeded – I received not just one, but three logos, each perfectly reflecting my brand. The branding feels professional and elegant, enhancing the value of my unique products. I feel deeply connected to my new brand – it truly feels like a part of me. Her ability to understand my vision and deliver results quickly is invaluable. I highly recommend her servi


Duration

3 weeks

Skills and tools

Brand Design

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Canva

Canva

Instagram

Instagram

Industries

Design
Food & Beverage
Hospitality