Visual Identity

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About this service

Summary

Transform your brand into something truly memorable. The Visual Identity Design package turns your essence into a cohesive and captivating visual experience. From logo and color palette to typography and graphic elements, every detail is designed to reflect your personality and elevate your presence. A timeless, transformative identity that inspires confidence, builds recognition, and makes your brand unforgettable.

What's included

  • Logo and Variations

    Creation of the primary logo and its variations (horizontal, vertical, icon, and simplified versions), developed from the brand’s essence and purpose.

  • Color Palette and Typography

    Definition of the brand’s color system and typographic hierarchy to ensure visual consistency, harmony, and readability across all materials.

  • Graphic Elements and Visual Applications

    Design of supporting visuals such as icons, patterns, textures, and compositions to enrich the brand’s visual universe and communication assets.

  • Brand Book (PDF Presentation)

    Comprehensive document outlining the brand’s concept, logo usage guidelines, proportions, colors, typography, correct and incorrect applications, and real-life examples.

  • Custom Icons or Illustrations (optional)

    Development of exclusive icons or illustrations that express the brand’s personality and enhance its overall identity.

  • Final Files

    Delivery of all editable and exported files in AI, PDF, EPS, SVG, JPG, and PNG formats, organized and ready for use across digital and print platforms.

  • Proof of Prior Use Certificate

    Official record of authorship and creation (Prior Art Register) to protect the originality and ownership of the logo design.

Recommendations

(5.0)

Flávia Jackeline

Client • Nov 5, 2025

Creating with Nathalia is always an inspiring and effortless process. Our ideas flow naturally, and every project becomes stronger with her creative and sensitive perspective. Working together feels like true partnership and always leads to beautiful results.


Skills and tools

Brand Design

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma

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