Visual Identity
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About this service
Summary
What's included
Logo and Variations
Creation of the primary logo and its variations (horizontal, vertical, icon, and simplified versions), developed from the brand’s essence and purpose.
Color Palette and Typography
Definition of the brand’s color system and typographic hierarchy to ensure visual consistency, harmony, and readability across all materials.
Graphic Elements and Visual Applications
Design of supporting visuals such as icons, patterns, textures, and compositions to enrich the brand’s visual universe and communication assets.
Brand Book (PDF Presentation)
Comprehensive document outlining the brand’s concept, logo usage guidelines, proportions, colors, typography, correct and incorrect applications, and real-life examples.
Custom Icons or Illustrations (optional)
Development of exclusive icons or illustrations that express the brand’s personality and enhance its overall identity.
Final Files
Delivery of all editable and exported files in AI, PDF, EPS, SVG, JPG, and PNG formats, organized and ready for use across digital and print platforms.
Proof of Prior Use Certificate
Official record of authorship and creation (Prior Art Register) to protect the originality and ownership of the logo design.
Example projects
Recommendations
(5.0)
Client • Nov 5, 2025
Recommended
Creating with Nathalia is always an inspiring and effortless process. Our ideas flow naturally, and every project becomes stronger with her creative and sensitive perspective. Working together feels like true partnership and always leads to beautiful results.
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