Brand StrategyNathalia Ultramar
A brand strategy and visual identity project builds the foundation for how a brand thinks, speaks, and looks. It connects the strategic essence, purpose, values, positioning, and audience, with the visual expression that brings it to life.
Through a deep understanding of the market and the brand’s unique potential, we craft a clear strategic direction that guides every decision: from how the brand communicates and behaves to how it’s perceived by its audience.
The visual identity then translates this strategy into a cohesive and memorable aesthetic system, ensuring consistency, recognition, and emotional connection across every touchpoint.
In essence, this process transforms ideas into a living brand, one that inspires trust, relevance, and desire.
What's included
Brand Discovery & Market Analysis
Comprehensive research to understand the industry landscape, competitors, audience behavior, and emerging trends, forming the foundation for strategic positioning.
Brand Platform & Positioning
Definition of the brand’s core identity, including positioning statement, differentiators, and value perception in the market to ensure clarity and relevance.
Mission, Vision & Values
Development of the brand’s guiding principles that express its purpose, long-term aspirations, and cultural foundation.
Brand Promise & Value Proposition
Articulation of what the brand stands for, the emotional and functional benefits it delivers, and the unique value it offers to its audience.
Target Audience & Personas
Identification and characterization of ideal customer profiles, needs, motivations, and behaviors to direct communication and product strategies.
Verbal Identity & Tone of Voice
Definition of the brand’s communication style, key messages, and tone guidelines to ensure consistency across all written and spoken expressions.
Visual Identity Design
Creation of the logo, color palette, typography, and graphic system that visually translate the brand’s essence and strategy.
Brand Book (PDF Presentation)
Consolidated document detailing the brand strategy and visual guidelines, including narrative, personality, positioning, and complete design assets for implementation.
Final Files
Editable and exported files delivered in AI, PDF, EPS, SVG, JPG, and PNG formats, ready for use across print and digital channels.
Nathalia's other services
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Nathalia Ultramar proState of Espírito Santo, Brazil
- 5.00
- Rating
- 50
- Followers
Brand StrategyNathalia Ultramar
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
A brand strategy and visual identity project builds the foundation for how a brand thinks, speaks, and looks. It connects the strategic essence, purpose, values, positioning, and audience, with the visual expression that brings it to life.
Through a deep understanding of the market and the brand’s unique potential, we craft a clear strategic direction that guides every decision: from how the brand communicates and behaves to how it’s perceived by its audience.
The visual identity then translates this strategy into a cohesive and memorable aesthetic system, ensuring consistency, recognition, and emotional connection across every touchpoint.
In essence, this process transforms ideas into a living brand, one that inspires trust, relevance, and desire.
What's included
Brand Discovery & Market Analysis
Comprehensive research to understand the industry landscape, competitors, audience behavior, and emerging trends, forming the foundation for strategic positioning.
Brand Platform & Positioning
Definition of the brand’s core identity, including positioning statement, differentiators, and value perception in the market to ensure clarity and relevance.
Mission, Vision & Values
Development of the brand’s guiding principles that express its purpose, long-term aspirations, and cultural foundation.
Brand Promise & Value Proposition
Articulation of what the brand stands for, the emotional and functional benefits it delivers, and the unique value it offers to its audience.
Target Audience & Personas
Identification and characterization of ideal customer profiles, needs, motivations, and behaviors to direct communication and product strategies.
Verbal Identity & Tone of Voice
Definition of the brand’s communication style, key messages, and tone guidelines to ensure consistency across all written and spoken expressions.
Visual Identity Design
Creation of the logo, color palette, typography, and graphic system that visually translate the brand’s essence and strategy.
Brand Book (PDF Presentation)
Consolidated document detailing the brand strategy and visual guidelines, including narrative, personality, positioning, and complete design assets for implementation.
Final Files
Editable and exported files delivered in AI, PDF, EPS, SVG, JPG, and PNG formats, ready for use across print and digital channels.
Nathalia's other services
Contact for pricing