Brand Identity Design by Bianca Santiago

Brand Identity Design

Bianca Santiago

Contact for pricing

About this service

Summary

As an experienced and passionate brand designer, I believe that your brand is more than a single logo — it’s the feeling people get when they interact with your business. It’s the personality, the messaging, the visuals, and the overall experience that create a lasting impression. A strong brand is consistent across every touchpoint, building trust and connection with its audience over time.

This Essential Brand Identity Design Package provides a strong visual foundation for your brand, ensuring consistency and professionalism across all touchpoints. This package is ideal for startups, small businesses, or personal brands looking for a clean and cohesive identity.

👉 Who It's Perfect For?

Startups & small businesses

Personal brands & entrepreneurs

Anyone looking for a simple but effective identity.

What can you expect from me?

8+ years of experience working as a Graphic Designer and crafting brand identities across different industries. My expertise ensures that your visual identity is not just beautiful but also connects with your audience and drives the results you are looking for.

Great design comes from great teamwork. I’ll keep you updated throughout the process, making sure your feedback is heard and incorporated with empathy, professionalism and respect to your visions and aspirations.

No guesswork or confusion — just a smooth, step-by-step journey from concept to completion, so you always know what’s coming next.

Want to elevate your brand? Let’s create something exceptional! 🚀

Process

1. Discovery Call

We kick things off with a 30-minute Google Meet call. This is where we dive into your brand, vision, and goals. We'll discuss your preferences, target audience, and any inspiration you have in mind.

2. Notion Brief

After our call, I'll create a Notion document summarizing all the key details we discussed through our call — brand personality, visual direction, and any specific requests. This ensures we’re on the same page before design work begins. This brief will be available together with all the other steps and shared documents through an online Notion project hub.

3. Concept Development

Based on the Notion brief, I'll craft an initial logo concept and supporting brand elements, carefully refining them to align with your brand identity.

4. Refinements & Approval

You’ll review the concepts and provide feedback. I include up to two rounds of revisions to guarantee you receive the desired output.

5. Final Delivery

Once approved, you’ll receive your brand assets, including:

Logo files (In industry-Standard formats for both print and digital purposes)

Color palette & typography recommendations (Please note: Font licensing costs are not included and may incur additional charges)

Basic brand guidelines for consistent use (Shared through a Figma presentation file and PDF)

FAQs

How long does this project will take to complete?
The timeframe really varies depending on the project's scope and complexity. For this service, I ask for at least 3-4 weeks, depending on how quickly feedback is provided.
What do you need from me to get started?
To get started, I’ll need a general idea of who you are and what your brand is about—just a bit of context to understand your story and what sets you apart. It also helps to know what you’re hoping to achieve with this project, whether it’s launching a new venture or giving your existing brand a fresh new look. If you have any inspiration—like colors, logos, or styles you love—feel free to share those too, as they help guide the creative direction. After our 30-minutes discovery call, I’ll put everything into a Notion brief so we’re both aligned before diving into design.
Do you help with font licensing?
Yes! I’ll recommend fonts that are either free for commercial use or clearly explain where and how to license premium fonts if needed.
What if I need more than two revisions?
The package includes two revision rounds, but additional revisions can be added for a $60 hourly rate. I’ll always do my best to get things right the first time and guarantee that you receive the desired outcome.
If I have my logo designed by someone else, can you help with other designs?
Of course! I've also provided additional marketing collateral designs based on an existing logo from past clients of mine who wanted to expand their branding (e.g. the NZ Concepts rebranding project in the 'Projects Examples' section below), so feel free to contact me for additional services.
Do you provide support after project completion?
Sure! I offer post-project support to ensure you get the most out of your designs. This can include minor revisions, guidance on how to use editable templates, and troubleshooting any formatting issues. If you need ongoing content updates or additional designs in the future, I also offer retainer packages and monthly support plans. Let me know how I can assist you even after the project is completed!
Will I be able to edit the social media templates myself?
Sure! Templates are delivered in Canva or Figma templates so you can easily update text, images, and colors on your own—even with no design experience.
If you have any other questions not mentioned here,
please don't hesitate to ask me! :)

What's included

Notion Client-Portal
A Notion online hub will be shared with you and guide you through all the project process in order to keep you on track of each necessary step, including FAQs, the brand questionnaire, files upload and downloads, the project steps and deadlines and a space for seamlessly communication. During this step, the client and designer will be exchanging documents available like contracts and invoice/purchase order.
Brand Strategy Workshop
The Brand Strategy Phase lays the foundation for a strong and cohesive brand identity. Through in-depth research, discovery, and a collaborative workshop, we define the brand’s core values, positioning, target audience, and unique value proposition. This phase ensures alignment between business goals and visual identity, creating a strategic roadmap for design decisions.
Brand Moodboard
A curated visual inspiration board that defines the essence of your brand. It includes a harmonious selection of colors, typography, imagery, textures, and design references that set the foundation for your brand’s identity. This moodboard serves as a strategic guide to ensure a cohesive and compelling visual direction.
2-3 Logo Concepts
Up to 3 logo concepts will be presented, to help guide toward a final deliverable based on your feedback.
Logo Design Suite
- Primary Logo (Main Logo) - Secondary Logo (Alternative version of your logo) - Submark (Stripped down logo, great for app icons and profile pictures) - Monogram or Favicon Logo (Small icon version of your logo, usually containing either the logo symbol or initials and perfect to use in the website address bar) All the logo variations will be provided in black/white colors + in the colors of your brand + Industry-Standard file formats such as PNG, JPEG, EPS, PDF and SVG.
Color Palette
Color plays a vital role in how a brand is perceived—it sets the mood, evokes emotion, and helps create instant recognition. A well-crafted color palette brings visual harmony to your brand and ensures consistency across all materials, from digital to print. It’s a powerful tool for expressing your brand’s personality and making a lasting impression. With that being said, the following specifications will be delivered to you: - Definition of the color palette, harmony / combinations, color tones and shades. - Technical Specifications: color codes provided on popular color models such as HEX, RGB, CMYK and Pantone + orientations about each of their use.
Typography System
Typography is a key element in shaping your brand’s voice and personality. The right type choices enhance readability, create visual consistency, and help communicate your brand’s tone—whether it’s bold and modern, elegant and refined, or friendly and approachable. Consistent typography builds recognition and strengthens your brand’s overall visual identity. The following specifications will be delivered: - Appropriate typographic choice according to the brand's tone of voice. - Primary and Secondary fonts. - Definition of typographic hierarchy and usage examples.
Mini Brand Guidelines
A basic style-guide presentation that will showcase your logo suite, color palette and typography recommendations to use with your logo for brand consistency + Basic Guidelines for proper usage of logo across all the brand's touchpoints. The Style-Guide will be provided through a shared Figma presentation file and PDF.
2 Revision Rounds
To ensure you are completely satisfied with the final result and If needed, you'll have up to three free revision rounds where you will be able to provide your feedback and receive the updates necessary for the final logo. If more than three revisions be required, a charge will be implemented per hours of additional work.
Basic Instagram Kit
- Instagram Profile Picture A branded profile image using your logo or icon, optimized for clarity and visibility at small sizes. - Instagram Post Template (1–2 designs) Editable Canva or Figma templates for branded posts—ideal for quotes, announcements, or product highlights. Designed using your brand colors and fonts for consistency. - Instagram Story Template (1-2 designs) A clean, on-brand story template for promotions, updates, or quick messages to your audience. - Highlight Covers (3–5 icons) Custom-designed icons or simple graphics for your Instagram Story Highlights, aligned with your brand style. 💡 These assets are created to help you launch or refresh your Instagram with confidence and visual consistency—no design skills required to use them! Want to expand your kit? I can also create carousels, reel covers, or additional post templates as add-ons. Just let me know what you need!
Need a little extra?
This package is fully customizable with optional design add-ons like: + Stationary Design: Business Card, Letterhead, Envelope, Invoice, etc. + Email Signature & Newsletters + Extra social templates + Brand patterns or icon set + Extended Brand Guidelines PDF (Logo usage, color codes, typography, brand tone & visual direction (mood, style, imagery), brand iconography,etc) + Packaging or print material design I'll tailor the experience to your needs—just let me know what you'd like to include, and I’ll create a custom quote for you.

Example projects

NZ CONCEPTS — Rebranding + Print Collateral Design

VIRSARI — Brand Identity

BEAUTIBE – Branding & Packaging Design

Recommendations

(5.0)

Mia Assunção

Client • May 14, 2024

Recommended

I've been following Bianca on the Internet for a few years and have always appreciated her aesthetic sense and subtlety. My first contact with her work was through the visual identity of a mutual friend and at that moment I decided that Bianca was the professional who would bring Dama Floare's identity to life. I waited a few months until I was able to secure my work at Dama, but I was already anxious to share my decision with Bianca. When I finally called her to talk it was incredible, it seeme

Elisabeth Heller • ESHQI & co

Client • May 14, 2024

Recommended

Bianca’s work is outstanding and I’d wholeheartedly recommend her work to anyone seeking sleek, unique, and truly meaningful design. I have worked on 2 projects with Bianca and her designs are from the heart combined with diligent typographical and visual studies at the essence of every piece. Thank you Bianca - your communication and dedication to understanding your client are unparalleled and you are a joy to work with.

Skills and tools

Brand Designer

Brand Strategist

Logo Designer