What's included

• Product/Category Launch Go-To-Market (GTM) Strategy

  A Go-To-Market (GTM) strategy is your roadmap for activating core marketing channels in support of critical launches, initiatives, or openings. It ensures consistency across all touchpoints and aligns execution with your goals and objectives.

• Landscape Audit & Key Insights

  Analyzing the market environment, identifying opportunities and threats, and deriving actionable insights to inform your strategy.

• Objectives & Positioning

  Defining clear goals and positioning your product or category effectively in the market to stand out from competitors.

• Considerations & Approach

  Outlining strategic considerations and the overall approach to achieving your objectives, including resource allocation and potential challenges.

• Core Idea & Key Messaging

  Developing a central theme and crafting compelling messages that resonate with your target audience and drive engagement.

• 360 Channel Strategy & Tactics

  Identifying and detailing the specific tactics for each marketing channel to ensure cohesive and effective execution across all platforms.