Driving Double-Digit Growth for Maiden Home
Jessica Park
In September 2023, Maiden Home, a luxury home furnishings brand, launched its first retail store. The store and marketing activities were designed to enable deep clienteling and represent the repositioned brand's luxury value proposition. A comprehensive, integrated marketing strategy was implemented to generate pre-launch buzz, resulting in double-digit growth within the first six months, despite being a period of low seasonality.
Store interior
Store launch party; partnership with From Lucie
Newspaper collateral designed for out-of-home event supporting launch
Brand book
Store preview on website
Billboard
Digital bus shelter
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Posted Aug 1, 2024
Jessica successfully led a strategic marketing campaign to support Maiden Home's first retail store, resulting in double-digit growth.
