Through strategic partnerships, Jessica significantly increased brand awareness, built cultural relevance, and acquired new customers in premium luggage.

Jessica successfully led a strategic marketing campaign to support Maiden Home's first retail store, resulting in double-digit growth.

Jessica developed the product and marketing strategy for the successful launch of Away F.A.R., expanding Away into the outdoor luggage category.

Jessica orchestrated a comprehensive 360° marketing campaign at Estée Lauder, which significantly boosted brand visibility and consumer engagement.