Strategic Partnerships with Away
Jessica Park
During her tenure there, Jessica spearheaded strategic partnerships with collaborators that included Serena Williams, Rashida Jones, Sandy Liang, Pantone to reach new audiences and grow cultural relevance.
Serena Williams collaboration
Rashida Jones collaboration, supporting growth into bags and accessories
First designer collaboration with emerging fashion designers Sandy Liang, Tia Adeola, and Ji Won Choi
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Posted Aug 1, 2024
Through strategic partnerships, Jessica significantly increased brand awareness, built cultural relevance, and acquired new customers in premium luggage.
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