Category Expansion at Away into Outdoor Luggage
Jessica Park
In 2022, Away launched Away F.A.R., an outdoor-focused bag collection driven by post-pandemic customer insights showing increased outdoor travel. I oversaw merchandising, developed the marketing and launch strategy, and collaborated with a creative agency to establish a new brand system.
Like this project
Posted Aug 1, 2024
Jessica developed the product and marketing strategy for the successful launch of Away F.A.R., expanding Away into the outdoor luggage category.
Likes
0
Views
1
