Category Expansion at Away into Outdoor Luggage
Jessica Park
In 2022, Away launched Away F.A.R., an outdoor-focused bag collection driven by post-pandemic customer insights showing increased outdoor travel. I oversaw merchandising, developed the marketing and launch strategy, and collaborated with a creative agency to establish a new brand system.
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Posted Aug 1, 2024
Jessica developed the product and marketing strategy for the successful launch of Away F.A.R., expanding Away into the outdoor luggage category.
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