Fractional Marketing Executive

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About this service

Summary

Jessica serves as a fractional marketing executive, driving sustained double/triple-digit growth through strategic partnerships and 360° campaigns. Most recently, she was a VP Marketing in-house, where she oversaw paid/performance marketing, brand strategy & marketing, and creative.

What's included

  • Marketing Strategy Development

    Comprehensive marketing plans aligned with business goals. Brand positioning and value proposition refinement. Target audience analysis and persona creation

  • Campaign Planning and Execution

    Integrated marketing campaign strategies. Multi-channel campaign execution (digital, social, email, print, etc.). Performance tracking and optimization

  • Content Strategy and Creation

    Content marketing strategy. Editorial calendar development. High-quality content creation (blogs, whitepapers, videos, etc.)

  • Brand Management

    Brand identity and guidelines. Messaging and tone of voice development. Brand storytelling and narrative creation

  • Market Research and Analysis

    Competitive analysis and market insights. Customer feedback and satisfaction surveys. Data-driven decision-making support

  • Product Launches

    Go-To-Market (GTM) strategy and planning. Launch event coordination and promotion. Post-launch performance evaluation

  • Partnership and Collaboration Management

    Identifying and securing strategic partnerships. Managing co-marketing initiatives. Building relationships with influencers and media

  • Performance Metrics and Reporting

    KPI development and tracking. Regular performance reports and insights. ROI analysis and recommendations for improvement

  • Digital Marketing

    Paid social & SEO/SEM strategy and implementation. Social media strategy and content calendar. Email marketing campaigns and automation


Skills and tools

Marketing Strategist
Gmail

Industries

Consumer
Lifestyle
Beauty

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