Fractional Marketing ExecutiveJessica Park
Jessica serves as a fractional marketing executive, driving sustained double/triple-digit growth through strategic partnerships and 360° campaigns. Most recently, she was a VP Marketing in-house, where she oversaw paid/performance marketing, brand strategy & marketing, and creative.
What's included
Marketing Strategy Development
Comprehensive marketing plans aligned with business goals. Brand positioning and value proposition refinement. Target audience analysis and persona creation
Campaign Planning and Execution
Integrated marketing campaign strategies. Multi-channel campaign execution (digital, social, email, print, etc.). Performance tracking and optimization
Content Strategy and Creation
Content marketing strategy. Editorial calendar development. High-quality content creation (blogs, whitepapers, videos, etc.)
Brand Management
Brand identity and guidelines. Messaging and tone of voice development. Brand storytelling and narrative creation
Market Research and Analysis
Competitive analysis and market insights. Customer feedback and satisfaction surveys. Data-driven decision-making support
Product Launches
Go-To-Market (GTM) strategy and planning. Launch event coordination and promotion. Post-launch performance evaluation
Partnership and Collaboration Management
Identifying and securing strategic partnerships. Managing co-marketing initiatives. Building relationships with influencers and media
Performance Metrics and Reporting
KPI development and tracking. Regular performance reports and insights.
ROI analysis and recommendations for improvement
Digital Marketing
Paid social & SEO/SEM strategy and implementation. Social media strategy and content calendar. Email marketing campaigns and automation
Example work
Jessica's other services
Fractional Marketing ExecutiveJessica Park
Jessica serves as a fractional marketing executive, driving sustained double/triple-digit growth through strategic partnerships and 360° campaigns. Most recently, she was a VP Marketing in-house, where she oversaw paid/performance marketing, brand strategy & marketing, and creative.
What's included
Marketing Strategy Development
Comprehensive marketing plans aligned with business goals. Brand positioning and value proposition refinement. Target audience analysis and persona creation
Campaign Planning and Execution
Integrated marketing campaign strategies. Multi-channel campaign execution (digital, social, email, print, etc.). Performance tracking and optimization
Content Strategy and Creation
Content marketing strategy. Editorial calendar development. High-quality content creation (blogs, whitepapers, videos, etc.)
Brand Management
Brand identity and guidelines. Messaging and tone of voice development. Brand storytelling and narrative creation
Market Research and Analysis
Competitive analysis and market insights. Customer feedback and satisfaction surveys. Data-driven decision-making support
Product Launches
Go-To-Market (GTM) strategy and planning. Launch event coordination and promotion. Post-launch performance evaluation
Partnership and Collaboration Management
Identifying and securing strategic partnerships. Managing co-marketing initiatives. Building relationships with influencers and media
Performance Metrics and Reporting
KPI development and tracking. Regular performance reports and insights.
ROI analysis and recommendations for improvement
Digital Marketing
Paid social & SEO/SEM strategy and implementation. Social media strategy and content calendar. Email marketing campaigns and automation
Example work
Jessica's other services
Contact for pricing