Scaling a broken process just creates bigger problems.
One thing I've learned from working across digital marketing and business operations is that growth isn't always about doing more.
Sometimes, it's about fixing what's already there.
I recently worked on an operations consulting...
AI made being “busy” a lot less impressive.
Anyone can now:
Draft an email in seconds.
Summarize a meeting instantly.
Research a prospect.
Create a first draft.
Build a basic spreadsheet.
Turn notes into action items.
So I think the value of great support is changing.
It’s becoming less...
Hot take: AI is making some businesses more disorganized, not less.
Why?
Because teams keep adding tools before fixing the process.
Now they have:
• AI meeting notes
• AI email drafts
• AI task lists
• AI research
• AI content
• AI everything
…and still no one knows what actually...
I don’t think AI will replace great assistants.
I think great assistants who know how to use AI will become incredibly valuable.
Because AI can help with:
• Turning meeting notes into action items
• Researching prospects before a call
• Drafting follow-ups in seconds
• Organizing...
AI won’t fix a messy business.
It’ll just help you make the mess faster.
If your follow-ups are inconsistent, your files are scattered, your tasks live in 5 different places, and nobody knows what’s waiting on approval...
Adding AI isn’t the first move.
The first move is structure.
...
